A week before its official unveiling, Tesla filed its first application for a Model 3 related trademark and it is now under review. The automaker described the mark in its application:
“The mark consists of three equal length horizontal stylized lines in the manner of a horizontal stylized roman numeral III.”
Now we learn through applications published this week that Tesla applied for three more Model 3 related trademarks.
The first new trademark is for “Automobiles and structural parts”, like the first one, but instead of simply consisting of the three horizontal stylized lines, it also includes the word “MODEL”.
Tesla also applied for two new trade marks for apparels:
“Articles of clothing, namely, t-shirts, shirts, jackets, gloves, scarves, hats; headgear, namely, sports hats, caps, sun visors; hats for infants, babies, toddlers and children; infant and toddler one piece clothing; infant wear”
The trademarks for apparels include both the three horizontal stylized lines alone and with the word “Model”. It could mean that Tesla will soon start selling some Model 3 apparels on its Tesla Gear website and in store.
As we discussed last time the subject of a Model 3 trademark came up, the story behind the name is interesting. Since 2013, Tesla officials have been referring to the company’s upcoming third generation vehicle as the “Model E”, which would have joined the models S and X in Tesla’s lineup to make “S-E-X” with the Model Y to follow later.
The name stuck for a while, but during the shareholders meeting in July 2014, Tesla CEO Elon Musk revealed that the company had to drop its “Model E” trademark after Ford threatened to sue over having a similar naming scheme. At the time, Musk said that “Ford tried to kill sex.”
Since then, Tesla has been referring to the upcoming third generation vehicle as the “Model 3”, but Tesla is clearly trying to keep “SEX” alive with this three horizontal lines workaround.