As expected following months of rumours, Mercedes announced its new all-electric brand called ‘EQ’ at the 2016 Paris Motor Show today. The German automaker says that the name EQ stands for “Electric Intelligence”.

Under the new brand, Mercedes will not only sell electric vehicles, but it will also deploy charging stations, sell home chargers and even home battery packs. Does it remind you of anything? More importantly, Mercedes unveiled the first vehicle under its new brand: the ‘Generation EQ’. expand full story