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Seth Weintraub

Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning engineer, journalist, and publisher who won back-to-back Neal Awards from 20072010 during his three-plus years covering Apple and Google at IDG’s Computerworld.

From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac news site – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became Electrek in 2014. To cover the burgeoning world of drones and UAVs led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts and SpaceExplored were launched to cover connected fitness and space.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies, with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/writer.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Master’s from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single-engine private pilot and a certified open-water scuba diver, and he spent over a year backpacking to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wonderful girlfriend, Alana, and two amazing sons.

More: About.me. BI 2014 profile.

Tips: seth@925.co, or llsethj on Threads/BlueSky or link at top of page.

Analysts bullish on Tesla’s battery biz

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From Quartz: Tesla’s most disruptive product may not be its cars

Dougherty & Company analyst Andrea James (who has a buy recommendation on shares of Tesla) mentions grid storage, military operations and unmanned aerial vehicles as potential future applications for the batteries. “In our view, Tesla has always essentially been in the cell business,” she said in a note.

Morgan Stanley, which also is bullish on the stock, is even more ebullient. “We are witnessing the most disruptive intersection of manufacturing, innovation and capital experienced by the auto industry in more than a century,” gushed analyst Adam Jonas in a note. “Tesla may be in position to disrupt industries well beyond the realm of traditional auto manufacturing. It’s not just cars.”

It’s too early yet for me to think that Tesla is going to dominate the battery business and its been known for quite some time that lithium batteries are big business. But the higher level thought I have on this is that Tesla isn’t doing anything amazing or quickly. They are making good decisions and moving deliberately while the industries and companies of old are just watching it unfold seemingly unable to do anything about it.

Why isn’t GM or Samsung building a battery plant? Why isn’t Nissan rolling out a Supercharger network? Why is BMW’s i8 a golf cart with a sub 20 mile range when it is electric only?

Northland Capital Markets boosts their price target on Tesla Motors (TSLA) to $253 from $230

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Following blowout earnings and a strong forecast, TSLA stock price is rocketing upwards opening at 215 and still up 7%. Bullish analysts are also upping their forcasts:

“We raise our PT to $253 (from $230) as we begin to give TSLA credit for executing on improving manufacturing margins, noting that near-term demand appears to be outstripping our previous estimates. Our PT is based on 25x 2020E non-GAAP EPS of $20.33 (from $18.50).” Northlan Capital Markets said in a  note to clients

“TSLA’s drivetrain technology generates a significant amount of torque. We continue to believe that TSLA could easily develop vehicles for light and medium duty hauling. We also see an opportunity for TSLA to begin to offer value added services/aps from its platform not dissimilar to other consumer electronic devices which could generate high-margin revenue from an already loyal customer base” it added.

Interview with Tesla CTO JB Straubel: The $35,000 200-mile Electric car

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Nice interview with Tesla CTO JB Straubel in the MIT Technology review. In it he talks about how doing the technology internally rather than outsource in key areas like digital motors, laptop Lithium cells and Superchargers allowed them to innovate faster.  And that allows them to make the next big step:

[JB:] People think the battery accounts for most of the cost of an electric car, but that’s not the case at all. For the Roadster [Tesla’s first car], the battery was already down below half the cost. Now we’re down to a quarter of the cost in most cases. We’re on track to getting to costs that will allow us to make a $35,000 car [the cost of the GM Volt] with a greater-than-200-mile range. It doesn’t require some mythical invention. All the pieces are fundamentally there.

 

Elon Musk on Apple acquisition: Not likely

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Musk was vague on a possible Tesla acquisition but did confirm talks with Apple.

If one or more companies had approached us last year about such things there’s no way we could really comment on that. We had conversations with Apple, I can’t comment on whether those revolved around any kind of acquisition…

If there was a scenario where it seemed like it would be more likely that we would be able to create the mass market sort of affordable, compelling car then possibly it would make sense to entertain those discussions. I don’t currently see any scenario that would improve that probability, so that’s why I think it’s very unlikely.

TSLA blows up earnings, after hours stock shoots up to 220

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9to5-image 2014-02-19 at 4.27.46 PM

Tesla has released  financial results for the fourth quarter and full year ended December 31, 2013, by posting the current Shareholder Letter, which can be found at the following link on the investor relations section of the Tesla website:http://files.shareholder.com/downloads/ABEA-4CW8X0/2612790357x7382497x727013/9885dd26-2e82-4052-b171-3685fd8150b3/Q4’13%20Shareholder%20Letter.pdf

Key facts:

• Record 6,892 Model S vehicles sold and delivered in Q4
• World’s highest Consumer Reports customer satisfaction score of 99/100
• Q4 auto gross margin of 25% with no zero emission vehicle (ZEV) credit revenue
• Supercharger network built across most of USA and Northwest Europe
• Net income of $46M and $0.33 EPS (non-GAAP), loss of $16M and $(0.13) EPS (GAAP) in Q4
• Positive free cash flow of $40M in Q4
• Expecting over 55% vehicle delivery growth in 2014 and 28% auto GM by Q4

Webcast Instructions

As previously announced, Tesla management will host a live question & answer (Q&A) webcast at 2:30 p.m. Pacific Time (5:30 p.m. Eastern Time) to discuss the company’s financial and business results and outlook.  To access the webcast, go to http://ir.teslamotors.com.  Under “Events & Presentations,” you will see a link to the Tesla Fourth Quarter 2013 Financial Results Q&A Webcast; click on that.  Click on “Listen to webcast,” which should take you to a registration page.  Once you’ve completed that information, you should be taken to the webcast page.  Again, the webcast itself will begin at2:30 p.m. Pacific Time (5:30 p.m. Eastern Time)

Why would you ever get out?

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Nice little portable electric ride for those in wheelchairs.

Kenguru has a long, courageous back story. The original concept, developed by Istvan Kissaroslaki from Hungary many years ago, hadn’t been able to go to market without substantial financial backing. But in 2010, Stacy Zoern, an American lawyer disabled from a muscle disease, came across the Kenguru online and thought it was just what she needed. Zoern eventually convinced Kissaroslaki to move the company to Austin, Texas. The pair has been aggressively pursuing investors ever since.

So nice and portable in fact, I’d be tempted to take this thing inside.

 

What happens when a Tesla Model S gets rear ended?

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[tweet https://twitter.com/HighTechJoe/status/434141930704740353]

The rear end strength is important, especially with the rear facing child seats in the back which Tesla has said could take a highway speed impact.  Well, above you see the results of a rear ending . The Tesla barely looks scratched while the other car looks like those EV1s that GM tried to get rid of.

Update: Pictures and more info from the driver below:
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Elon Musk: Tesla Model S V6 software coming out soon. Suspension, music and traffic among updates

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[tweet https://twitter.com/elonmusk/status/432629198662807553]

What’s in V6? CEO Elon Musk talked V6 at the beginning of the recent Oslo Q&A: Tesla adding real time traffic, any instant music and total control over suspension in Model S 6 update though it isn’t certain if all updates will be in all places (music is different per country currently).

[youtube=http://www.youtube.com/watch?v=OJUA_dVVMjo]

Also Elon Musk: iPhone user
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Tesla picks up another prominent Apple employee: Kristin Paget will now work on software security

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[tweet https://twitter.com/KristinPaget/status/431859070492884992]

Tesla has been picking up a number of Apple employees over the past months. Only weeks after poaching Apple Mac Hardware Vice President Doug Field to run Vehicle Design  Tesla snapped up Director of Manufacturing technology Rich Heley. Now they have a high profile software/network  security researcher on staff.

Screenshot 2014-02-08 10.58.07

Today, Kristin Paget  tweeted that she’d be joining Tesla on Monday morning.

From Re/Code: 

Neither Apple nor Paget talked much about what she did at the Cupertino, Calif.-based company, though her business card there carried the awesome title of “Hacker Princess.”

Paget, a transgender woman, has been well known in hacker circles both before and after her transition and previously helped Microsoft in its efforts to secure Windows Vista. At Defcon in 2010, Paget demonstrated how to build a fake celltower to intercept cellphone calls.

[tweet https://twitter.com/KristinPaget/status/431859340325040128]

Paget worked at Apple since 2012 where she came from various other high profile security jobs including Ebay and Google and fixing Microsoft’s Vista.

Tesla owner facing a very strange wrongful death suit after he kills biker

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It is never funny when someone dies and as a biker, I’m extremely sensitive to biker deaths, but this lawsuit seems a bit absurd.

The suit — which also names Palo Alto-based Tesla Motor Co. — alleges that Jain carelessly and negligently drove into [biker]Alper. It also contends that the Tesla in the crash was “defective and unreasonably dangerous when used in a normal, intended and foreseeable manner,” according to the lawsuit. The complaint mentions funeral expenses but does not seek a specific amount of money.

Tesla attorneys have not yet responded to the complaint, which was filed in Santa Cruz County Superior Court.

According to the initial CHP report on the crash, Jain bought the car new about 10 days before the crash. He told officers that the car had a strong, new-car smell that prompted him to use a baking soda car freshener in it.

Jain told authorities that the smell caused him to fall asleep and there were no mechanical problems with the car, according to the report.

I don’t think the Tesla “new car scent” is any different than any other.  This sounds like an excuse but the lawsuit is even stranger saying the new car smell was the cause of the driver negligence.

Tesla hits top 5 in Consumer Reports’ brand perception survey

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With Tesla a relatively unknown among normals until very recently hitting the top 5 this year is an achievement.

several other brands—including Tesla—are moving up the rankings.

These scores reflect how consumers perceive each brand in seven categories: quality, safety, performance, value, fuel economy, design/style, and technology/innovation. Combining those factors gives us the total brand-perception score. While the scores reflect a brand’s image, they do not reflect the actual qualities of any brand’s vehicles.

The key word here is “perception,” as influenced by word-of-mouth, marketing, and hands-on experience. Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be swayed by headlines, such as Subaru and Tesla garnering awards, or brands being caught in widespread recalls, such as Honda, Jeep, and Toyota.

For 2014, Toyota has a 25-point advantage over second-place Ford, reflecting a five-point gain over the previous year for Toyota and a three-point improvement for Ford. It could be interpreted that the safety concerns that saw the Toyota score stumble a few years ago have faded, returning the brand to its position as the perceived industry leader.

Honda lost 16 points this year, while Chevrolet seemed to find them, increasing its score by 13 points.

The brand to watch is Tesla Motors, which jumped from 47 points last year, to fifth position and 88 points this year. Tesla had a strong, very public year, with soaring stock prices, magazine awards, sterling crash-test performance, and even claiming the spot as the top-rated car by Consumer Reports. Innovation, performance, and sleek styling is clearly gaining attention and making a positive impression. By accumulating points in several categories, Tesla was able to raise its overall score. This highlights the value of being good at multiple things, rather than relying on a single facet.