Tesla announces launch in Morocco

Tesla is officially expanding into Morocco, marking another step in the automaker’s push into African markets. The company will host a launch event on February 6 in Casablanca, introducing the Model 3 and Model Y to the North African nation.

The launch

According to Tesla’s newly created Morocco website, the company will hold its official launch event at the AnfaPlace Mall in Casablanca on February 6, 2026. The event, running from 8-10 PM local time, will give attendees the opportunity to meet the Tesla team and experience the Model 3 and Model Y firsthand.

Tesla’s Morocco site is now live, accepting registrations for the event and signaling the company is ready to begin sales operations in the country.

The online configurators don’t appear to be live yet.

Morocco’s booming auto market

Tesla is entering a market that’s experiencing remarkable growth. Morocco’s vehicle market hit a decade-high of 179,013 units in 2024, up 12.8% year-over-year. That momentum has only accelerated in 2025, with H1 sales reaching 103,391 units, a 22.4% increase compared to the same period last year.

The market is currently dominated by budget-friendly brands:

• Dacia: 22.8% market share
• Renault: 16.8%
• Hyundai: 8.7%
• Peugeot: 6.5%
• Volkswagen: 6.1%

Tesla will be entering at the premium end of a market that has historically favored affordable vehicles. However, Morocco’s economic fundamentals are solid, GDP growth is projected at 3.8% in 2025 and 2026, with inflation stabilizing around 2%.

Africa’s EV leader

What makes Morocco particularly interesting for Tesla is its position as Africa’s leading EV market. Electric vehicle sales surged 176.5% in the first half of 2025, capturing 3% of total vehicle sales, a significant figure for the continent.

Currently, BYD leads Morocco’s EV market after climbing to the top spot with a 407% increase in H1 2025. Citroën and Dacia follow in second and third place.

Morocco’s EV fleet is estimated to have reached approximately 11,000 units in 2025 and grow to over 18,000 this year. The country has around 1,000 public charging points as of 2024, with plans for rapid expansion.

Tesla generally deploys Supercharger stations in new markets, but in the case of Morocco, the automaker has actually been operating Supercharger stations for years before selling its vehicles in the market:

The Moroccan government has stated its intention to double EV production capacity, aiming to strengthen what has become the country’s leading export industry. The automotive sector, including a growing EV manufacturing base, has made Morocco a key hub for vehicle production destined for European markets.

Morocco represents a strategic foothold for Tesla in Africa. The country has:

• Strong economic growth: 3.8% GDP growth projected for 2025-2026
• Exploding EV demand: 176.5% growth in H1 2025
• Manufacturing expertise: Leading African automotive production hub
• European proximity: Easy logistics for vehicles and parts
• Government support: Active policies promoting EV adoption

While Tesla will compete against BYD’s more affordable offerings, the brand’s premium positioning and Supercharger network could differentiate it in a market where charging infrastructure remains a challenge.

Electrek’s Take

It’s interesting to see Tesla launch in new markets these days. Tesla used to be trailblazing and starting EV markets from the ground up in countries, but it’s not the case anymore.

When Tesla launches in a new market these days, BYD is generally already selling there.

BYD’s lineup makes much more sense for the Moroccan market, but I’m sure Tesla can carve out a few market shares at the higher end.