Tesla’s (TSLA) sales crash continues in Europe, with more countries reporting February numbers, including Germany, down 70%.
Global sales of the automaker were down year-over-year for the first time in a decade last year, and if things continue, it will be even worse in 2025.
The damage is especially significant in Europe. We have been tracking sales, and last month, Tesla’s deliveries were down roughly 50% compared to last year.
Earlier this week, we reported on the first few European markets reporting February sales, and again, Tesla deliveries were down significantly in France, Norway, Denmark, and Sweden.
Now, numbers are coming from more markets, including Germany, where Tesla is having a very tough time.
According to local registration data, Tesla delivered only 1,429 new cars in February in Germany – down 76% compared to the more than 6,000 vehicles it delivered in February 2024.
Tesla is now down 70% in deliveries this year in Germany, which used to be its biggest European market:
| Countries | Feb-25 | Feb-24 | Jan-25 | Jan-24 | YoY change |
| Germany | 1,429 | 6,038 | 1,277 | 3,150 | -70.6% |
| UK | 3,851 | 3,192 | 1,293 | 1,581 | +7.7% |
| France | 2,395 | 3,244 | 1,141 | 3,118 | -44.4% |
| Netherlands | 983 | 1,287 | 926 | 1,610 | -34.1% |
| Norway | 917 | 1,777 | 663 | 1,109 | -45.3% |
| Spain | 909 | 1,020 | 269 | 1,094 | -44.4% |
| Sweden | 613 | 1,064 | 394 | 730 | -43.9% |
| Denmark | 509 | 1,086 | 451 | 763 | -48.1% |
| Portugal | 547 | 1,155 | 380 | 551 | -45.0% |
| Total | 12,153 | 19,863 | 6,794 | 13,706 | -43.5% |
The Netherlands and Portugal have also now reported their numbers for February. The former is down again, but less so than in January, while Tesla deliveries have slowed even further in Portugal – down to just 547 deliveries in February.
Tesla has also regained some ground in Spain compared to the first month of the year, but it is still down 44% year-to-date versus 2024.
The only silver lining for Tesla in Europe is the UK, where after being down 18% in January, it recovered in February and is now up 7% year over year.
Top comment by Gertrud
And the comparison with 2024 is somewhat misleading. Tesla's decline in Germany had already begun by then, because Elon Musk had started his new role as a far-right activist and conspiracy theorist long before then.
In February 2023, Tesla had still managed 7711 new vehicle registrations in Germany. In comparison to this, February 2025 is a decrease of 81.5%.
And you have to consider the context: The Berlin/Grünheide gigafactory was designed for 500,000 cars a year. 10,000 per week or around 42,000 per month. Germany is the largest car market in Europe and some of the 1.429 new Tesla registered in Germany in February 2025 are model 3 from China. Tesla was probably only able to sell around 1000 Model Ys from Grünheide in Germany. We will very soon be at a point where production in the Grünheide Gigafactory no longer makes economic sense because capacity utilization is far too low.
Tesla fans and investors are holding on to the idea that sales are mostly down because of the Model Y changeover that is happening this quarter. However, the data suggest otherwise.
For example, in Germany, Model 3 sales are down 40% so far this year, despite Tesla’s being in the middle of a Model 3 changeover around this time last year.
The situation is even worse in France, where Model 3 sales are down 60%.
Therefore, it’s clear that Tesla’s problem in Europe is way more important than people waiting for the new Model Y.
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