Ford’s midsize EV pickup, due out next year, will be smaller than expected. For the first time, Ford referred to it as an “all-new, affordable small electric pickup” built on the UEV platform.
Ford’s midsize EV pickup is small
The all-electric pickup will be the first vehicle based on Ford’s new Universal EV (UEV) Platform, set to go on sale in 2027 starting around $30,000.
After revealing the UEV platform and plans to launch the pickup almost a year ago, Ford has consistently called it a midsize model.
Earlier this month, Ford said the 10% drop in Q2 sales was due to model phase-outs, including the Escape and Lincoln Corsair, to clear room for its “all-new, affordable small electric pickup” at its Louisville Assembly plant.
Ford said it again, adding it’s upgrading the facility “to build the all-new, affordable small four-door electric pickup” off the UEV platform in 2027.
The change, first reported by Ford Authority, comes after the pickup was recently spotted next to the full-size Expedition, making it look like a toy truck.
The new spy photos from TheDrive reveal just how tiny (and low-riding) Ford’s upcoming EV pickup will be.
While Ford has yet to officially announce the name, it has filed a trademark for “Ranchero,” hinting it could revive the name as an EV.
As the first vehicle based on its UEV platform, Ford promises the pickup will be a step change from its first-generation electric vehicles. The company will cut costs and improve efficiency by using LFP batteries and new manufacturing methods, like megacasting, to pass the savings on to buyers.
According to Ford, the new EV platform uses two main structural castings, compared to 146 used to build the Maverick.
The flat-battery design will provide more interior space in the upcoming pickup than in a Toyota RAV4, Ford said, and that doesn’t even include the bed or front trunk (frunk).
Ford’s electric pickup will go on sale in 2027, starting at around $30,000. We will learn final prices and more details closer to launch, but it is expected to have a range of at least 300 miles, which could hit the sweet spot in the US market.
Electrek’s Take
Small or midsize, there’s a market for more affordable, efficient pickups in the US. Priced from about $30,000, Ford’s pickup will also be among the most affordable electric vehicles in the US, alongside the Chevy Bolt and Nissan LEAF.
If Ford can deliver on its promises, like a lower cost of ownership than the Tesla Model Y, more interior passenger space than the Toyota RAV4, and an affordable starting price, the pickup will likely find its market in America.
Would you buy an all-electric midsize (or small) Ford pickup for $30,000? Let us know in the comments.
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