Genesis is launching a secret ‘Connect W’ high-tech system that will debut in the GV90

The ultra-luxurious Genesis electric SUV will arrive later this year as the first vehicle to feature “Connect W,” a high-tech new system that’s expected to take the driving experience to the next level.

Genesis GV90 set to debut in 2026 with Connect W

After celebrating its 10th anniversary last year, Genesis said the next decade will be even bigger with new vehicles, software, and much more in the pipeline.

“From 2023 to 2025, we mass-produced two models each year, mainly derivatives, but starting this year, we plan to end the hiatus in our lineup and launch a variety of new cars,” a company official said during the recent town hall meeting at Hyundai’s Namyang Research Center in South Korea.

The luxury brand plans to launch eight models this year, including the GV90, its highly anticipated flagship electric SUV.

Although it was initially scheduled to begin production this year, The Korea Economic Daily reported Hyundai pushed back mass production until June 2026 as part of its updated product and development plan last year.

The GV90 will reportedly launch later this year, according to Korea’s Money Today, as the first Genesis vehicle to feature its new Connect W system.

While Genesis is keeping the details a secret, it’s expected to be based on Hyundai’s new Pleos OS and Infotainment system.

Hyundai’s Pleos (shown below) is an end-to-end software platform that integrates everything from the infotainment system (Pleos Connect) to the Vehicle Operating System (OS) to the cloud infrastructure.

The stack enables new functions like autonomous driving, AI Assistance, optimized route planning, real-time data analysis, and more. It’s an Android-based system that offers a “smartphone-like UI” similar to Tesla’s, making it easier to use and navigate.

Manfred Harrer, Hyundai’s R&D boss, said during a company update earlier this year (via Bloter) that “future Genesis flagship models will feature more advanced digital driving technology.”

Harrer added that the new tech will “provide drivers with more detailed and real-world information” to help them better understand what’s happening around the vehicle.

With the GV90 set to launch in the second half of 2026, camouflaged prototypes (see how big it looks charging alongside the Hyundai IONIQ 5) have been increasingly spotted testing in the US, Europe, and South Korea.

At least two versions have been spotted: a premium model with coach doors and a standard model with a traditional door setup.

While prices and range have yet to be announced, the flagship electric SUV is rumoured to be one of the first vehicles to ride on Hyundai’s eM platform, which the company said can deliver up to a 50% improvement in driving range compared to current E-GMP EVs.

We will learn prices closer to launch, but local reports suggest the premium model could cost up to 300,000 million won ($200,000) in Korea. In the US, the Genesis GV90 is expected to start at around $100,000, with higher-end trims reaching $200,000.