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Ford plans for a pair of SUVs and sedans after the $30,000 EV pickup

After the midsize electric pickup, Ford is preparing to introduce two and three-row SUVs and a pair of sedans based on the new UEV platform.

Ford’s UEV platform will power SUVs, sedans, and trucks

With the first vehicle based on its low-cost Universal EV (UEV) platform due out next year, Ford revealed a few new details behind “one of the most audacious and important projects” in the company’s history.

After revealing the platform last August, Ford’s CEO Jim Farley said the first vehicle would be a midsize four-door electric pickup, starting at around $30,000.

While it’s clear Ford is betting on the UEV platform for the future, we knew it would underpin at least a few more vehicles.

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At the National Automobile Dealers Association (NADA) Show earlier this month, Andrew Frick, President of Ford Blue and Model e, said (via Automotive News) the company plans to launch five new vehicles with starting prices under $40,000 by the end of the decade.

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CEO Jim Farley presents the Ford Universal EV Platform in Kentucky (Source: Ford)

The new vehicles will include “cars, trucks, SUVs, vans, and multi-energy,” Frick said. According to MotorTrend, following the midsize EV pickup, Ford’s plans include a pair of new SUVs and sedans, as well as a van.

Update: A Ford spokesperson reached out to clarify that the Frick was referring to multi-powertrain, affordable vehicles, not just UEV-based models.

Ford will introduce two- and three-row SUVs, in addition to a subcompact and a larger sedan. While one was widely expected to be a crossover SUV, the three-row and sedans are a surprise.

After discontinuing the Fusion in 2020, Ford’s lineup has been missing a traditional 4-door car. The Mustang is currently the only non-SUV, truck, or van Ford offers in the US.

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Ford Universal EV Platform (Source: Ford)

The three-row SUV is also a bit of a surprise, given that Ford scrapped the EV version in 2024, which was initially expected to launch last year.

Ford said the new UEV platform reduces parts use by 20% compared to the average vehicle, 25% fewer fasteners, and 15% faster assembly time. According to the company, it will provide a lower cost of ownership over five years than a three-year-old Tesla Model Y.

The midsize pickup will have more passenger room than the latest Toyota RAV4, Ford said, and that’s not even including the frunk and tuck bed.

By using lithium-iron phosphate (LFP) prismatic batteries, which don’t require nickel or cobalt, Ford is not only able to reduce costs, but since the pack lies beneath the floor, it opens “a surprising amount of interior space.”

Ford used “bounties,” or range, efficiency, and performance metrics, to optimize aerodynamics and achieve as little drag as possible.

With over half of its aero team coming from the Formula 1 world, Ford claims its midsize EV pickup’s aerodynamic efficiency is 15% better than “any other pickup truck on the market today.” If the same battery were used on the most aerodynamically efficient midsize gas truck in the US, Ford said its new pickup would deliver nearly 50 miles or 15% more driving range.”

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Alan Clarke, Ford Universal EV Platform and Product Leader (Source: Ford)

For the first time, Ford will use unicastings with two main components, a stark contrast compared to the Maverick, which uses 146 parts.

While Ford has yet to reveal the pickup’s range, its focus on smaller, more efficient batteries and aerodynamics will likely deliver at least 300 miles of range.

Former Tesla engineer Alan Clarke, who leads Ford’s advanced EV development, said many customers expect more than 300 miles of range.

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Avatar for Peter Johnson Peter Johnson

Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising