Lectric eBikes just did something it almost never does: a real price cut

Lectric doesn’t really do old-school sales. At least not the kind most of us think of when we hear the word. Sure, North America’s largest electric bike retailer, Lectric eBikes, has tons of great deals all year round. But the seasonal sales are often value bundles where the prices remain the same, but you get a ton of great accessories thrown in. Now for a limited time though, Lectric has launched an honest-to-goodness, save-you-some-real-money sale on America’s most popular electric bikes.

For years, the company has leaned heavily on those value-packed bundles instead of straight-up price cuts. You’d pay the same sticker price, but get racks, fenders, upgraded lights, locks, or other useful accessories thrown in. It’s been a smart strategy, and one that helped cement Lectric’s reputation as the king of affordable, no-nonsense e-bikes. It also helped get many new riders a ton of great gear they might not have originally included with their bikes.

But this week, something genuinely different is happening.

Lectric is running what may be its first real, honest-to-goodness sale in a long time, knocking $100 off every model in its lineup. And that makes this a much bigger deal than it might sound at first glance, since Lectric’s models are so reasonably priced that $100 is actually a pretty huge chunk of the total cost.

The standout here is the Lectric XP4, the company’s flagship folding e-bike. With the discount applied, it drops to $899. That number should ring a bell for longtime e-bike watchers, because it hasn’t been this low in ages. In fact, you have to go all the way back to the pre-pandemic era to find a comparable moment, when the original Lectric XP 1.0 helped redefine what a budget e-bike could be when it launched at the same $899 price point.

A lot has changed since then (even if half the people hawking e-bikes today didn’t even know what they were back then). Today, costs are higher, bikes are more refined, and features have steadily improved. Which is why seeing a modern, well-equipped Lectric XP4 return to that magic price feels a little surreal in 2026.

On top of that, Lectric has a range of other models from the cargo-hauling XPedition 2.0 to the off-road optimized XPeak2 to the accessibility-friendly Lectric XP Trike2 (which has created more silver-haired smiles than any other e-trike in the US), and more.

Whether this is a short-term move to clear shelves ahead of a new launch or two (which we’ve seen from the company before), a response to a cooling market after the holidays, or simply Lectric testing the waters with more traditional sales remains to be seen.

But one thing is clear: if you’ve been waiting for a true price drop from Lectric, not just more freebies in the box, this is about as real as it gets. And an XP4 for $899 is just about the deal of the century.