Genesis is rolling out new digital tech for its flagship vehicles. The full-size GV90 is set to debut any day now as the first vehicle to feature Hyundai’s new Pleos infotainment system.
Genesis brings new digital tech to the flagship GV90
At the New York Auto Show last March, Genesis unveiled the Neolun Concept, a preview of its first full-size electric SUV.
The flagship electric SUV is set to launch in the first quarter of this year as the GV90. It will be the largest, most luxurious Genesis vehicle yet, offering premium features typically found on ultra-high-end models, such as coach doors and an adaptive air suspension.
That’s just the start. Manfred Harrer, Hyundai’s new R&D boss, said during a company update last week (via Bloter) that “future Genesis flagship models will feature more advanced digital driving technology.”
Harrer added that the new tech will “provide drivers with more detailed and real-world information” to help them better understand what’s happening around the vehicle.
The announcement follows Hyundai’s big bet on software-defined vehicles (SDVs). Hyundai Motor Group executive chair Euisun Chung revealed the company’s 2026 strategic vision last week, with a heavy focus on AI, autonomous driving, and digital tech.
At the center of it all is the new Pleos Connect infotainment system that will be used in upcoming Hyundai, Kia, and Genesis vehicles. Pleos connects everything from the vehicle’s OS to the infotainment system and the cloud.
Developed on the Android Auto OS, the system is more like using a smartphone with easy-to-use apps, voice recognition, AI, and “hyper-personalized” services. It will be similar to what Tesla offers in its vehicles.
The GV90 is expected to be the first Hyundai Motor vehicle to debut with the Pleos infotainment before it rolls out to other models.
Genesis calls it an “ultra-luxe, state-of-the-art SUV,” and that it will be. With its official debut just around the corner, we recently got a look at a production GV90 model caught driving in South Korea (see the video here).
Although it was covered, the GV90 looked nearly identical to the Neolun Concept, with a few minor design changes that appear closer to its current vehicles.
Genesis has yet to confirm an official launch date, but the GV90 is expected to debut in the first quarter of this year with sales starting in mid-2026.
Some reports claim the Genesis GV90 will also be the first vehicle to ride on Hyundai’s new eM platform, which the company said will deliver a “50% improvement in driving range” compared to its current EVs.
With most Hyundai EVs offering at least 300 miles, that suggests the new platform could deliver an EPA-estimated figure of up to around 450 miles. On the WLTP scale, that number could climb to more than 560 miles (900 km). Don’t expect the GV90 to reach the top end of that range, given its massive size.
Source: Bloter, Hyundai Motor Group
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