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Hyundai’s new electric family hauler is already winning over buyers

The IONIQ 9, Hyundai’s first three-row electric SUV, is off to a stronger start than most predicted. At a time when many automakers are blaming slow EV demand, Hyundai’s big electric family hauler seems to be bucking the trend.

Hyundai’s three-row electric SUV is off to a strong start

After opening IONIQ 9 pre-orders in its home market in February, Hyundai was already calling the larger SUV a game-changer.

A few months later, in March, the first models rolled off the production line at Hyundai’s new Metaplant America in Georgia.

The IONIQ 9 has only been on the market for a few months, but it’s already winning over buyers. Since launching the three-row electric SUV in February, Hyundai has sold 14,391 units globally. Of them, 4,745 were sold in Korea and 9,646 were sold overseas.

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In the US, Hyundai has sold 2,086 IONIQ 9 models since it went on sale in May. Although it may not seem like much, considering it’s a higher-priced electric SUV in an increasingly crowded segment, local analysts believe it is beating expectations.

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2026 Hyundai IONIQ 9 (Source: Hyundai)

In the US, most brands are seeing an influx of EV buyers ahead of the federal tax credit expiration at the end of September.

The 2026 IONIQ 9 starts at $60,655 in the US, offering a driving range of 335 miles. However, with generous discounts, Hyundai is offering leases as low as $299 per month. The offer is for a 36-month lease with $4,999 due at signing.

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2026 Hyundai IONIQ 9 interior (Source: Hyundai)

Hyundai’s three-row electric SUV isn’t the brand’s only EV that’s seeing relatively strong demand. The new and improved 2025 IONIQ 5 is coming off its best sales month in the US in July and remains one of the top-selling EVs in the US.

The IONIQ 5 is also surprisingly affordable. Hyundai is offering 2025 IONIQ 5 leases starting at $129 per month. However, the best offers are mainly in California and other ZEV states.

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2025 Hyundai IONIQ 5 at a Tesla Supercharger (Source: Hyundai)

In other states, the 2025 IONIQ 5 is still one of the most affordable EVs with leases starting at just $179 per month.

Both the IONIQ 9 and IONIQ 5 are built at Hyundai’s plant in Georgia, enabling them to qualify for the $7,500 EV tax credit. Hyundai’s current Getaway sales promotions end on September 3, ahead of the tax credit expiration at the end of the month.

Looking to test one out for yourself? You can use our links below to find the 2025 Hyundai IONIQ 5 and 2026 IONIQ 9 in your area.

FTC: We use income earning auto affiliate links. More.

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Avatar for Peter Johnson Peter Johnson

Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising