Kia opened its new “Unplugged Ground” on Friday, a unique EV experience. The complex has Kia’s latest EVs, including the EV4, on display for visitors to meet and interact with.
Kia opens new Unplugged Ground EV experience
The Kia Unplugged Ground first opened in 2021 following the launch of its first dedicated electric vehicle, the EV6. It’s located in
Since then, Kia has revamped the brand with a new logo, branding, and sleek new styling. It has also introduced an entirely new generation of mass-market EVs that are now rolling out globally.
Kia introduced its first electric sedan, the EV4, earlier this year during its 2025 EV Day event (see our event recap). We also got our first look at the PV5, Kia’s first electric van, and the EV2, its smallest, cheapest model set to launch next year.
These will join the three-row EV9, and smaller EV3 and EV5 electric SUVs in Kia’s wide-ranging lineup. As part of its “EVs for all” strategy, prices will range from under $30,000 to upwards of $80,000.
To coincide with the launch of the EV4, Kia transformed the EV experience center. The upgraded facility opened in Seongsu-dong, Seoul, on Friday with a futuristic look and cool new interactive technology.
The EV experience center now displays Kia’s entire lineup, including the EV4, EV3, EV6, and EV9. Visitors can interact with the vehicles using Apple’s mixed reality headset Vision Pro, racing simulators, and more. They can even try out the EV9’s advanced driver assistance systems virtually.
Kia’s upgraded EV brand experience comes after it opened EV4 orders earlier this week in Korea. The EV4 starts at 41.92 million won, or roughly $29,000.
| Kia EV4 Trim | Starting Price |
| Kia EV4 Standard Air | 41.92 million won ($28,900) |
| Kia EV4 Standard Earth | 46.69 million won ($32,000) |
| Kia EV4 Standard GT-Line | 47.83 million won ($32,900) |
| Kia EV4 Long Range Air | 46.29 million won ($31,800) |
| Kia EV4 Long Range Earth | 51.04 million won ($35,000) |
| Kia EV4 Long Range GT-Line | 51.04 million won ($35,900) |
With a 58.3 kWh battery, the standard EV4 Air is rated with up to 237 miles (382 km) driving range. The long-range model, starting at 46.29 million won ($31,800), features an 81.4 kWh battery for up to 331 miles (533 km) range.
Later this year Kia will launch the electric sedan in the US, Europe, and other global markets. Maybe, we could get one of these futuristic EV experience centers, too?
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