Kia’s first electric sedan, the EV4, has officially hit the market. Kia opened EV4 orders at under $30,000 (41.92 million won) in South Korea ahead of its global rollout. It even has the longest driving range of any Hyundai Motor Group EV rated with over 330 miles (533 km).
Kia EV4 orders open in Korea for under $30,000
Since debuting as a concept in October 2023, Kia’s EV4 has become one of the most highly anticipated electric vehicles.
Last month, we got our first look at the production model during Kia’s 2024 EV Day (check out our recap of the event). Kia showcased four EV4 models, two sedans and two hatchbacks.
The EV4 is part of Kia’s new “EVs for all” strategy with prices ranging from around $30,000 to upwards of $80,000. After launching the EV5 and EV3, both electric SUVs, Kia aims to corner another segment with the EV4.
Kia opened EV4 orders in Korea on Monday, starting at just 41.92 million won, or around USD $29,000. With incentives, Kia expects the actual purchase price to be around 34 million won, or roughly $23,500.
Powered by a 58.3 kWh battery, the standard “Air” model is rated with up to 237 miles (382 km) driving range. The long-range EV4, starting at 46.29 million won ($31,800), gets up to 331 miles (533 km) range from an 81.4 kWh battery, the most of among Hyundai Motor Group EVs.
As Kia’s most aerodynamic vehicle yet, the EV4 has ultra low drag coefficient of just 0.23, which unlocks maximum driving range.
| Trim | Starting Price |
| Kia EV4 Standard Air | 41.92 million won ($28,900) |
| Kia EV4 Standard Earth | 46.69 million won ($32,000) |
| Kia EV4 Standard GT-Line | 47.83 million won ($32,900) |
| Kia EV4 Long Range Air | 46.29 million won ($31,800) |
| Kia EV4 Long Range Earth | 51.04 million won ($35,000) |
| Kia EV4 Long Range GT-Line | 51.04 million won ($35,900) |
With a 350 kW charger, the long range EV4 can charge from 10% to 80% in around 31 minutes, while it will take about 29 with the standard model.
The EV4 is Kia’s fourth EV to arrive in Korea, following the EV6, EV9, and EV3. As its first EV in the segment, Kia claims it will “set a new standard for electric sedans.”
As you can see, the EV4 has a unique sports car-like silhouette with an added roof spoiler, which Kia says is “the new look of a sedan fit for the era of electrification.”
Top comment by Bryan
"'gets up to 331 miles (533 km) range from an 81.4 kWh battery, the most of among Hyundai Motor Group EVs."
The Ioniq 6 SE is rated 361 so not certain where that statement comes from.
Inside, the electric sedan is loaded with the latest software and connectivity. Kia’s new ccNC infotainment system, with dual 12.3″ driver display and navigation screens, sits at the center of an otherwise minimalistic setup.
For the first time, it also includes a new “interior mode, “enabling you to easily change the seating and lights to maximize interior space.
Kia’s vice president and head of its domestic business, Won-Jeong Jeong, said the EV4 “will present a new direction in the domestic electric vehicle market, which has been formed around SUVs.”
Will it have the same “charm” in the US, Europe, and other markets? We will find out soon, with the EV4 rolling out globally this year. What do you think of Kia’s first electric sedan? Would you buy one for around $30,000?
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