The solar industry is bracing for a turbulent year, and SolarReviews’ newly released 2025 Solar Industry Survey lays out exactly why. The survey, now in its third year, gathered insights from solar companies across the industry between December 2, 2024, and January 3, 2025, covering everything from the Inflation Reduction Act to workforce development and the state of the supply chain.
Ben Zientara, industry and policy analyst at SolarReviews, summed up the findings: “With pandemic-related supply chain issues largely in the rearview mirror, the industry is now overwhelmingly concerned about political uncertainty and the potential for new tariffs and changes to solar incentives.”
The biggest takeaway – the solar industry is on edge about what’s coming in 2025. More than half (56%) of companies flagged the possibility of new tariffs as a major concern, while 50% are worried about changes to solar incentives. Legislative and political uncertainty isn’t helping either, with 46% of respondents citing it as one of their biggest fears. Considering that Trump’s declaration of a national energy emergency excluded solar from its definition of energy resources, that’s unsurprising.
The outcome of the 2024 US elections has also influenced business confidence. A third (34%) of respondents said their outlook for 2025 became more negative due to election results, while nearly half (48%) reported no change. Only 18% said they felt more optimistic about their business prospects after the elections.
Despite these worries, most solar companies remain resilient. Just 7% of respondents said they were concerned about staying in business over the next six months, while 38% expect to see their business grow this year.
One bright spot is the supply chain. Over the past two years, supply chain disruptions have steadily improved, with 43% of businesses reporting that conditions were better in 2024 compared to 2023. That’s a slight dip from the previous year when 69% of companies saw an improvement, but still a positive sign. Only 11% said supply chain issues worsened year-over-year.
Residential solar installers continue to evolve, expanding their services beyond solar panels. The vast majority (92%) of installers now offer energy storage installation, up from 74% last year. Similarly, 86% of companies are installing EV chargers, up from 64% in the previous year.
Installers named Qcells, REC, and Silfab as their go-to solar module brands, while Enphase, Tesla, and SolarEdge dominated the energy storage space.
However, one of the biggest challenges in 2024 was the wave of solar company closures. A staggering 81% of installers reported that at least one large competitor in their service area shut down. More than 57% said these closures led to negative outcomes, including an increase in service calls from customers left in the lurch by their former solar providers. To adapt, nearly a quarter of residential installers now offer third-party warranty coverage as a way to boost customer confidence and secure more sales.
Ultimately, US solar is still expected to continue its growth trajectory and maintain its top leadership among energy sources.
Read more: Renewables generated 24.2% of US electricity in 2024 – EIA data
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