Tesla has boosted its referral rewards to a $2,000 discount on new electric vehicles in the US, even its brand new Cybertruck.
In April, Tesla ended its referral program after it became much less popular under its latest “point system” that could be redeemed for only limited features and products.
The automaker brought it back in August with a more straightforward program that gives direct discounts on new cars for buyers and gives Tesla credits that can be applied to anything for referrers.
Now, Tesla has given the first boost to the program since bringing it back a few months ago.
In short, Tesla has boosted the discount new buyers get when purchasing a new Tesla vehicle through a referral link:
In the US, it’s now a $2,000 discount for new buyers on Tesla’s entire vehicle lineup.
Even the Cybertruck is $2,000 off and now basically starts at $78,000:
In Canada, Tesla also boosted the program, but it is available only on a few vehicles, namely Model Y, Model S, and Model X.
The discount is now $2,600 CAD when using a referral code:
It’s not too surprising not to see the Cybertruck on the list in Canada as Tesla only just now started deliveries in the market, but it’s more surprising not to see the Model 3. It looks like Tesla feels it has enough demand for the vehicle in the market not to offer any referral discount.
This boosted referral program is only the latest of many sale incentive examples that Tesla has put in place this quarter to try to achieve record deliveries.
n Europe, the incentives include a year of free Supercharging and heavy discounts on inventory vehicles.
In the US, there are also good inventory discounts, 3 months of free Supercharger and Full Self-Driving subscription, FSD transfer, and more.
More recently, Tesla also slashed the lease price of the base Model Y and even offered discounted home charging under Tesla Electric for those taking delivery of new vehicles.
Top comment by James McFarlane
What happened to all those cultists who were saying Tesla didn't need to offer discounts? Crickets. It's become just another car company now. Except it doesn't understand how to run promotions and discounts.
And everywhere, Tesla is heavily subsidizing loans with lower interest rates.
Electrek’s Take
This is the most discounts and sale incentives that I’ve have ever seen Tesla implement in a single quarter. It’s clear that the automaker is going all out to try to get the demand for 515,000 deliveries in the quarter.
I can’t lie. These are some great deals. Hard to pass in some cases.
I am even sweetening the deal myself locally. For people in Quebec who order and take delivery this quarter with my referral code, I’m offering a free Universal Tesla Connector for your home charging needs. I still have 4 available. First come, first save basis. You simply have to reach out to me right after delivery so I can confirm on my side that you used the code.
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