Pedego is said to be collaborating with Newport Beach, California-based Electric Bike Company, bringing highly customized US-made electric bikes into Pedego’s lineup, according to an announcement from Electric Bike Company.
[Update October 25, 2024: According to Electric Bike Company, who provided a press release and detailed information used in the article below, the partnership originally described in this article was approved by a portion of Pedego’s board as well as the private equity firm Verlinvest, which purchased Pedego. However, Pedego has explained in a message to its franchise shop owners that the partnership and announcement is not accurate and was not supported by Pedego in any official capacity. Instead, Pedego claimed that this particular situation was meant to be a small, discreet test on a single model (Model J) in two of their stores.]
Electric Bike Company has built an impressive reputation for its made-in-California electric bikes, which are assembled at the company’s handful of Newport Beach facilities.
The company’s famous Customizer program offers thousands of variations on its many models, allowing customers to create a bespoke bike with a combination of several dozen paint colors, a wide range of add-on accessories, and various e-bike components chosen by the rider.
Now Electric Bike Company and Pedego are said to be teaming up to bring that same Customizer experience into Pedego’s network of brick-and-mortar franchise stores around the US, according to Electric Bike Company.
“Electric Bike Company is excited to announce a collaboration with Pedego, one of the most respected names in the e-bike industry,” declared EBC in a statement provided to Electrek. “This partnership aims to revitalize Pedego’s 200 locations across the U.S. by introducing Electric Bike Company’s USA-made e-Cruisers and its unique customization tools, including the design wall, where customers can design bikes like the popular Model J, Y, E, or A.”
That design wall, also known as the Customizer, consists of a large touchscreen display where riders can physically design their custom e-bike directly on the wall before sending it off to be built-to-order in the California factory.
“The collaboration will enhance customer engagement by offering beautifully personalized, fully built bikes, all made in the U.S.,” continued the company. “Electric Bike Company stands as a leader in American-made, customizable e-bikes, while Pedego’s reach in the industry brings an established network of dealers and customers. Together, they will create a powerful synergy.”
The partnership seeks to address two key markets using the same physical store: mass-produced, affordable imports, as well as built-to-order American-made bikes.
The first two stores launching the new partnership include Pedego Electric Bikes Corona Del Mar and Pedego Electric Bikes Newport Beach on the Newport Peninsula, though the majority of Pedego’s network is expected to follow suit. Check out how the Customizer system works in the short video below.
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