Skip to main content

Cadillac goes after Tesla by setting up test drives at Supercharger station

GM’s Cadillac is going after Tesla’s clientele in a not-so-subtle way by setting up test drives directly at a Tesla Supercharger station.

How can you find people who like electric vehicles? If you find Tesla owners, you likely found people who are into electric vehicles. Where can you find Tesla owners? Supercharger stations are a safe bet.

Not only will you find Tesla owners there, but they will have to stay there for a little while with not much else to do – Cadillac saw an opportunity in that situation.

In Shanghai, General Motors was spotted setting up shop at a Tesla Supercharger station to offer test drives in a Cadillac Lyriq:

Tesla drivers were spotted getting quick test drives in the electric SUV while waiting for their own cars to charge.

The Cadillac Lyriq starts at RMB 479,700 or about $70,000 USD in China; therefore, it only competes with the higher-end of Tesla’s lineup in the country.

It’s not the first time that companies have directly targeted Tesla and its customers to try to sell their own EVs.

Top comment by Andreas Thaler

Liked by 12 people

Honestly, I think that’s not bad. It shows they think they have a competitive product, if they try to go for the technology leader. (Not sure if Tesla really is the technology leader in China)

View all comments

It was a very popular practice after Tesla received hundreds of thousands of reservations for the Model 3. Nissan released an “attack ad” against Tesla’s reservation process for the Model 3, and BMW did the same to try to sell its plug-in hybrids.

Electrek’s Take

I’m not mad at this. I don’t get the “territory” comment. As long as they are not blocking any charging station and parking in a public space, it’s fair game in my opinion.

Now the tactic also has its downside – mainly the fact that being at a Supercharger station highlights that Tesla has a big advantage with having its own charging network.

However, this advantage is slowly going away as the automaker opens up the charging network to other electric vehicles.

FTC: We use income earning auto affiliate links. More.

Stay up to date with the latest content by subscribing to Electrek on Google News. You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.

Comments

Author

Avatar for Fred Lambert Fred Lambert

Fred is the Editor in Chief and Main Writer at Electrek.

You can send tips on Twitter (DMs open) or via email: fred@9to5mac.com

Through Zalkon.com, you can check out Fred’s portfolio and get monthly green stock investment ideas.