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VW’s strategy to catch Tesla fading with key $2B Trinity EV facility plans up in the air

Volkswagen’s plans to build a new $2.2 billion EV plant to produce its flagship Trinity electric vehicle have hit a roadblock. The facility was part of VW’s strategy to accelerate EV production, close to what Tesla is achieving, but according to new reports, the plans may now be in jeopardy.

VW reviewing if Trinity EV plant is needed

After announcing the automaker has hit a “milestone in its transformation journey” in March, revealing plans to build a new $2.2 billion manufacturing facility for its Trinity EV, VW may be moving in a different direction.

According to Manager Magazine, CEO Oliver Blume wants to scrap the new facility as part of his strategy to “clean up” the German auto group.

It started with writing off a 1.9 billion euro investment in self-driving startup Argo, and Blume now wants to postpone models and platforms for several years, says the magazine.

Although VW still wants to build the high-efficiency Trinity EV, it will likely be closers to the end of the decade rather than 2026 as originally planned. Whether or not a new factory is needed to build the electric vehicle is the question. A source told Reuters Blume wrote a letter to workers stating:

We are taking the opportunity to look at all projects and investments and check their viability.

Top comment by rainer deusser

Liked by 36 people

so given the infighting with VW management, the group that wants to maintain the illusion that ICE production will keep the company going has won out and EV production has been downgraded. essentially selling out the future of the company to maintain near term profits; exactly the opposite of what Tesla and the chinese companies, their successful competition, are doing. a sure recipe for failure is looking at what the leaders in the market are doing and then ignoring that.

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Construction was slated for as early as spring 2023 as VW intended the plant to serve as “a model for the gradual transformation of production” towards electric vehicles.

VW intended to accelerate production times at the plant as the world’s second-largest automaker faces increasing pressure from competitors like Tesla, which launched its gigafactory in Brandenburg, Germany.

Previous VW leader Herbert Diess explained in a speech to management last year that the automaker needed to be more like Tesla, which produces the Model Y in 10 hours. In comparison, it takes VW 30 hours at its Zwickau plant.

Tesla delivered a record 343,800 EVs in Q3 alone, while VW sold 366,400 pure electric vehicles between January and September (Q1-Q3).

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Avatar for Peter Johnson Peter Johnson

Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising