Fresco Motors, Norway-based EV startup, has unveiled an intriguing new electric sedan with unbelievable specs and features.

Norway is without a doubt the world leader in electric vehicle adoption, but despite the market buying more EVs per capita than any other country in the world, Norway is not producing its own electric car.

Fresco Motors wants to change that.

The startup came out of stealth mode this week by unveiling its first car: The Reverie.

It’s an all-electric sedan with a radical design that is somehow reminiscent of both the original Tesla Model S prototype (without the nosecone) and a Chrysler 300 (look at the window/door proportions):

The size of the Fresco Reverie is somwhere between a Tesla Model S and Model 3, two of the most popular electric vehicles in Norway.

Here are the dimensions of the Reverie:

  • Length: 4807 mm
  • Width: 2226 mm
  • Height: 1401 mm
  • Wheelbase: 2746 mm

The company only unveiled a few computer-generated images and clearly doesn’t have a working prototype.

Yet, Fresco is promising some unbelievable specs and features.

For the range, the company didn’t offer any specifics and instead, it only said that owners will not have any range anxiety.

In terms of performance specs, the startup says that the Reverie will be able to accelerate from 0 to 100 km/h (62 mph) in just 2 seconds and achieve a top speed of 300 km/h (186 mph).

It claims to achieve that with an AC induction motor and a 4-speed automatic gearbox with “overdrive.”

As for some cool features, Fresco says that the Reverie will come with “portable batteries”:

“It’s common amongst owners of vehicles with internal combustion engines to have jerrycans. Why shouldn’t owners of electric vehicles have the same?”

The startup also says that its vehicles will come with a wireless charging pad.

Fresco is not releasing pricing or a timeline for the availability of its electric sedan, but it started taking reservations this week.

Electrek’s Take

There are a lot of interesting ideas here, but it’s clearly all vaporware for now.

The computer-generated images are not a good look. I believe that companies should wait until they have a working prototype before unveiling anything.

As for the claimed specs, here’s what Fresco says:

“All of these technical details are subject to change. The vehicle information is based on Fresco’s current engineering data and the technology available to us at the time of this publication. Fresco assumes no responsibility for changing technical data or information.”

That’s why it’s better to have an actual prototype because that basically means “here’s what we think we can do,” which doesn’t mean much.

However, it doesn’t mean that the project is doomed. I just don’t think it’s the best way to introduce yourself to the public.

What do you think? Let us know in the comment section below.


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