INFINITI is long overdue in launching an all-electric vehicle considering the pioneering effort of its parent company, Nissan with the Leaf, but it’s finally happening.

The Japanese premium automaker is unveiling the first image of an upcoming all-electric crossover.

INFINITI announced today that it will preview “a vision for its first fully-electric crossover” at The North American International Auto Show (NAIAS) in Detroit in January.

They are promising “a new form design language for electrification, infused with Japanese DNA.”

Karim Habib, Executive Design Director at INFINITI, commented on the upcoming vehicle:

“The concept car we will show in Detroit is the beginning of a new era for INFINITI, and an illustration of where we want to go with the brand. Electrification and other new technologies have given us the opportunity to evolve our design philosophy,”

INFINITI released today the first teaser image ahead of the launch next month:

Earlier this year, INFINITI announced that ‘it will go electric’ starting in 2021, but we have to keep in mind how Nissan and INFINITI talk about electric vehicles.

We have seen several similar announcements over the last year and they are often being misreported simply as ‘(insert automaker) is going all-electric’, like Volvo and Jaguar, which is why it’s important to be clear about what is being announced here.

The main point to understand is that all new models (not existing ones) introduced after 2021 will have an electric powertrain.

According to the automaker, that can mean pure electric vehicles (BEV) and e-POWER vehicles, which are basically electric vehicles with a gas-powered range extender without any plug or all-electric range (HEV).

In 2025, they expect that a mix of these “electrified vehicles will comprise more than half of Infiniti global sales by 2025.”

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