Skip to main content

Alta Motors unveils new 2018 electric motorcycle, lowers prices and claims parity with gas-powered bikes

Alta Motors, formerly known as BRD Motorcycles, is small electric motorcycle startup based in Silicon Valley and backed financially by Tesla co-founders Marc Tarpenning and Martin Eberhard.

Today, they are unveiling their latest generation electric motorcycle: the 2018 Redshift MXR.

The company says that the bike is “the next evolution of Alta’s popular off-road MX model” featuring several improvements, “including a lighter overall weight, 50 horsepower, 147 lb-ft of torque, and a recharge time of 1.5 hours.”

The MXR comes with a price tag of $11,995 –  $1,500 more than the MX, the cheapest bike in Alta’s lineup, which saw a 16 percent drop in price, according to the company.

They list their new lineup:

  • Redshift MX($10,495): Designed as the electric equivalent of a modern 250, the Redshift MX is just as capable as a trail and woods bike as it is a MX2/Lites class motocrosser.
  • Redshift EX($12,995): An ideal ratio of motocross speed, single-track prowess, and urban capability, the Redshift EX offers drivers versatility.
  • Redshift SM ($13,495): The ultimate urban commuter bike, the Redshift SM is Alta’s lightest bike with 42 horsepower and 120-ft-lbs of torque.

Alta claims that they have now reached price parity with gas-powered bikes over the lifetime of each Redshift vehicle when accounting for gas and maintenance savings.

Here are a few images of the new MXR:

Each Redshift model has a 5.8 kilowatt-hour battery pack, which Alta claims riders can use for about 60 miles on a single charge or 40 miles off-road.

Alta Motors Chief Product Officer, Marc Fenigstein, commented

“While the costs of combustion vehicles are essentially flat to purchasing power, electric is still moving down the cost curve and is now a clear contender in terms of performance. Now that we’ve reached price parity and our vehicles outperform combustion in nearly every category, our plans are to bring electrics into the mainstream by making them more accessible to a more diverse set of riders and future motorcycle curious audiences.”

Last year, pro rider Josh Hill used Alta’s an all-electric bike at the Geneva Supercross and impressed against some of the best gas-powered bikes out there.

Electrek’s Take

Alta’s Redshift bikes impress in many ways, but I think they still need a little range bump to be competitive with Zero Motorcycle and other electric bikes coming to market with much larger battery packs.

I understand that it is partly how they are able to keep the weight low and the company argues that the Redshift meets the full daily mileage needs of the average U.S. commuter, which travels approximately 15 miles one way according the U.S. Department of Transportation, but people like to have some leeway.

What do you think? Let us know in the comment section below.


FTC: We use income earning auto affiliate links. More.

Stay up to date with the latest content by subscribing to Electrek on Google News. You’re reading Electrek— experts who break news about Tesla, electric vehicles, and green energy, day after day. Be sure to check out our homepage for all the latest news, and follow Electrek on Twitter, Facebook, and LinkedIn to stay in the loop. Don’t know where to start? Check out our YouTube channel for the latest reviews.



Avatar for Fred Lambert Fred Lambert

Fred is the Editor in Chief and Main Writer at Electrek.

You can send tips on Twitter (DMs open) or via email:

Through, you can check out Fred’s portfolio and get monthly green stock investment ideas.