Norway has always been an important market for Tesla thanks to the country’s aggressive electric car incentives, but it’s quite apparently still growing.
Tesla is now on track for a record month of deliveries to close the quarter strong in the country.
As we recently reported, Norway has been a leader in electric car adoption for years now, but this year brought them to a new level as they keep beating new records with electric cars reaching a record 42% of Norway’s total new car sales in June.
Several automakers have been sending their compliance electric cars into the country as they try to stay relevant in a market unlike any other for electric vehicles.
Now Mercedes, Audi, and Jaguar all turned to Norway to sell their first all-electric cars with thousands of reservations – something that they generally don’t do with new vehicles, but they want to lock in demand early as EV demand seems to grow faster than supply in the country.
Some thought that Tesla’s heyday in Norway was over with its record deliveries happening back in March 2014 with just over 1,500 vehicles delivered, which was impressive for the small market.
But now it looks like Tesla is on track to beat that record this month.
Based on registrations, Tesla already delivered over 1,200 vehicles in the country this month and it still has 5 more days of deliveries left (via teslastats.no hat tip to Jim Roger Johansen):
As you can see, both Model X and Model S deliveries were strong during the month.
If they keep their pace of about 100 deliveries per day throughout the end of the quarter push, it looks like they could even beat the VW Golf, which is the best-selling vehicle in the country.
It also looks good for Norway to beat its previous record of 42% electric car market share. They are really close to the tipping point of electric cars where they become the majority of car sales in the country.
No other country comes even close as more mass-market electric cars are needed, but Norway, which to be fair is a relatively small market (just over 5 million people), is able to achieve it with mainly VW e-Golf, Nissan Leaf, BMW i3, and Tesla vehicles.
The country has the goal to reach 100% of new car sales being zero-emission vehicles starting in 2025. At the current pace of electric vehicle adoption in the country and with more options coming in the next few years, it’s going to be a cakewalk.