Over the past few years, Tesla had custom vehicles made on Memorial Day to commemorate military veterans and to later use the vehicles as part of its veteran program.
The latest custom vehicle features a fairly impressive custom wrap.
Tesla employs hundreds of veterans, especially at its Fremont Factory, and list positions especially for veterans:
“At Tesla, you will utilize your military skillset to the fullest: dedication to mission success, technical expertise, leadership acumen, ability to thrive under pressure, recognizing the value of teamwork, among the countless other strengths you forged in the service.”
The company actively looks to recruit veterans by employing recruiters specialized in it and organizing events.
They previously used both custom Model S and Model X vehicles to promote the program:
For this year, they unveiled a new vehicle made in colloboration with SS Customs. They wrote on Instagram:
“With respect, honor and gratitude, Have a blessed Memorial Day. Special project by SS Customs with Tesla to commemorate the Tesla Vets program.”
They released a few pictures: