Toyota thinks this focus-grouped curiosity is the electric vehicle young people want
It’s the Geneva Motor Show and new car concepts are being unveiled left and right. Electric vehicles account for a significant number of those new concepts to the point that Toyota, which is known for betting on hydrogen fuel cells and its hacked up Prius Prime over EVs is also debuting a new electric concept.
The Japanese automaker says that it commissioned the new vehicle called ‘i-Tril’ from its French design studio in collaboration with the company’s ED² design studio in Nice based on research on the company’s younger demographic.
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