During the conference call discussing Tesla’s 2015 fourth quarter financial results earlier this year, CEO Elon Musk called the Northeast region of the US an “under-penetrated” market for the company.

The issue has been partly attributed to a negative perception of electric vehicle performance in winter conditions, something Tesla addressed last winter with a lot of content about the Model S’ winter driving performance, but now Tesla is addressing another reason; its retail presence in the region.

Tesla will be going after summer vacationers with new stores in the Hamptons and Cape Cod. expand full story