Tesla is going after summer vacationers with new Hamptons and Cape Cod stores
During the conference call discussing Tesla’s 2015 fourth quarter financial results earlier this year, CEO Elon Musk called the Northeast region of the US an “under-penetrated” market for the company.
The issue has been partly attributed to a negative perception of electric vehicle performance in winter conditions, something Tesla addressed last winter with a lot of content about the Model S’ winter driving performance, but now Tesla is addressing another reason; its retail presence in the region.
Tesla will be going after summer vacationers with new stores in the Hamptons and Cape Cod.
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