A few weeks ago I wrote about the sales of EV’s in Europe, and one thing stood out like a sore thumb; the success of the Renault Zoe. Now in its second generation, the Zoe is the number one selling EV in Europe with a 14.7% market share. However, when you look at the sales in Renault’s home country, France, the Zoe is simply killing the competition with a 70.1% market share. The little Renault has enjoyed an oversized market share of at least 50% ever since she was first launched in 2013. What makes the Zoe so special and what else can explain its mega success. By coincidence, I happened to be in France last month, so I stopped by a local Renault dealer to get some background on these sales numbers and to have a quick test drive in this number one selling EV.
First Impression Stories June 15, 2017