Author

Avatar for Seth Weintraub

Seth Weintraub

Founder, Publisher, and Editorial Director of the 925, LLC publications.

Seth Weintraub is an award-winning engineer, journalist, and publisher who won back-to-back Neal Awards from 20072010 during his three-plus years covering Apple and Google at IDG’s Computerworld.

From 2010-2011, Weintraub covered all things Google for Fortune Magazine, amassing an impressive rolodex of Google contacts and a love for Silicon Valley tech culture.

It turns out that his hobby – the 9to5Mac news site – was always his favorite, and in 2011, he went full time adding his Fortune Google followers to 9to5Google, in addition to adding the style and commerce component of 9to5Toys gear and deals site. In 2013, Weintraub bought one of Tesla’s first Model S EVs off of the assembly line, which began his love affair with electric vehicles and green energy — this, in turn, became Electrek in 2014. To cover the burgeoning world of drones and UAVs led by China’s DJI, DroneDJ was born in 2018, and then more recently, Connectthewatts and SpaceExplored were launched to cover connected fitness and space.

From 1997-2007, Weintraub was a Global IT director and Web Developer for a number of companies, with stints at multimedia and branding agencies in Paris, Los Angeles, New York, Sydney, Hong Kong, Madrid, and London before becoming a publisher/writer.

Seth received a bachelor’s degree in Industrial and Systems Engineering from the University of Southern California with a minor in Multimedia and Creative Technology in 1997. In 2004, he received a Master’s from NYU’s Tisch School of the Art’s ITP program.

Weintraub is a licensed single-engine private pilot and a certified open-water scuba diver, and he spent over a year backpacking to 60 cities in 23 countries. Whatever free time exists is now guaranteed to his wonderful girlfriend, Alana, and two amazing sons.

More: About.me. BI 2014 profile.

Tips: seth@925.co, or llsethj on Threads/BlueSky or link at top of page.

Tesla confirms Model III name for mass market car but shoots down alleged leaked images

Site default logo image

tesla-model-e-rear_0

Not the Model III

Tesla and CEO Elon Musk told AutoExpress that the name of the third generation car would be called the Model III

“We had the model S for sedan and X for crossover SUV, then a friend asked what we were going to call the third car,” Musk told us. “So I said we had the model S and X, we might as well have the E.

“We were going to call it model E for a while and then Ford sued us saying it wanted to use the Model E – I thought this is crazy, Ford’s trying to kill sex! So we’ll have to think of another name.

“The new model is going to be called Model III, we’ll have three bars to represent it and it’ll be S III X!”

Tesla confirmed this via Tweet but didn’t like the images that AutoExpress used and in fact denied that these were the models for the III


Expand
Expanding
Close

Tesla continues its European Supercharger expansion and opens first Canadian Supercharger in BC

Site default logo image

9to5-image 2014-07-13 at 1.33.00 PM

 

Tesla today opened up a slew of new Superchargers throughout Europe but most notably in France where vacationers will now be able to hit the Riviera from just about anywhere in the central and East of the country. Today Tesla opened 3 in Norway, 3 in Sweden, 3 in Denmark and 5 in France which makes 34 total.

Also this week, Tesla opened its first Supercharger in Canada near Vancouver in Squamish BC.

9to5-image 2014-07-13 at 1.41.51 PM

White House responds weakly to Tesla ‘We the People’ petition

Site default logo image

Sounds a lot like Chris Christie’s response to New Jersey. “Not my job!”

OFFICIAL WHITE HOUSE RESPONSE TO
allow Tesla Motors to sell directly to consumers in all 50 states.
Response to We the People Petition on Tesla Motors
By Dan Utech

Thanks for your We the People petition. We’re excited about the next generation of transportation choices, including the kind of electric vehicles that Tesla and others have developed. These companies are taking steps to help spur innovation in the promising area of advanced batteries and electric automobiles. Vehicle electrification and other advanced technologies are vital components of President Obama’s Climate Action Plan, and his commitment to addressing climate change and reducing carbon pollution, in addition to reducing our dependence on oil.

But as you know, laws regulating auto sales are issues that have traditionally sat with lawmakers at the state level.

We believe in the goal of improving consumer choice for American families, including more vehicles that provide savings at the pump for consumers. However, we understand that pre-empting current state laws on direct-to-consumer auto sales would require an act of Congress.

We are already making significant progress in promoting vehicle efficiency: new vehicle fuel economy has increased by 12% since 2008 and consumers now can choose from five times more car models with a combined city/highway fuel economy of 30 mpg or more, compared to just five years ago. In December 2013, the Environmental Protection Agency (EPA) announced that model year 2012 vehicles achieved an all-time high fuel economy, after increasing seven of the last eight years.

The President has taken historic action to spur more consumer choice — saving consumers money at the pump and reducing our dependence on oil. Here are some of the ways we’re helping to encourage the future generation of energy-efficient cars:

In 2012, the Obama Administration finalized groundbreaking standards that will increase fuel economy to the equivalent of 54.5 mpg for cars and light-duty trucks by Model Year 2025. These standards will save consumers more than $1.7 trillion at the gas pump and reduce U.S. oil consumption by 12 billion barrels. And this spring, we also released standards for medium- and heavy-duty trucks, a move that will save vehicle owners and operators an estimated $50 billion in fuel, and save a projected 530 million barrels of oil. You can learn more about that here.
The Department of Energy (DOE) has a loan program to help spur the kinds of innovation needed to create the future of transportation. In fact, Tesla’s electric car won the 2013 Motor Trend Car of the Year while repaying its DOE loan 9 years early and earning the taxpayers about $17 million in profit. And DOE’s loan to Ford Motor Company to upgrade 13 factories across six states and to upgrade the fuel efficiency of a dozen popular vehicles has supported 33,000 jobs across the United States.
In September 2013, DOE awarded $45 million in funding for 38 new projects that to improve fuel efficiency, lower transportation costs, and protect the environment. The 38 new projects support the goals of the EV Everywhere Grand Challenge, a public-private initiative to make EVs as affordable and convenient to own and drive as gasoline-powered vehicles within 10 years. Also as part of EV Everywhere, DOE has launched the Workplace Charging Challenge, with a goal of achieving a tenfold increase in the number of U.S. employers offering workplace charging for plug-in electric vehicles in the next five years.
As these initiatives show, the Administration is in favor of fostering competition in the market to help spur the kinds of innovation needed to support ongoing U.S. leadership in vehicle manufacturing and a potential range of new technologies.

Again, thank you for your petition.

Dan Utech is Special Assistant to the President for Energy and Climate Change

Tell us what you think about this petition and We the People.

Milestone: Tesla now delivers 1GW of electricity per month thru Superchargers

Site default logo image

Great stat:

In June, Tesla’s Supercharger network passed a charging milestone, delivering more than 1 GWh of energy to Model S vehicles in a single month. That energy accounts for a collective 3.7 million miles driven, 168,000 gallons of gas saved, and 4.2 million pounds of carbon dioxide offset. That’s like driving to the moon and back seven and a half times, and nixing a day’s worth of CO2 from 73,684 Americans.

Tesla museum announcement from Elon Musk and The Oatmeal on inventor’s 158th birthday

Site default logo image

Update: Here it is:

Within a few hours of posting my review, Elon Musk tweeted that he’d be happy to help. Earlier this week I got to speak to the man directly, and he promised two things.
1. He’s going to build a Tesla Supercharger station in the parking lot of the museum.
2. He’s donating $1 million dollars to the museum itself.
Elon Musk: from the deepest wells of my geeky little heart: thank you. This is amazing news. And it’s Nikola Tesla’s 158th birthday.
Happy Nikola Tesla Day.

Tesla vs. Electric Miata drag race [video]

Site default logo image

[youtube=https://www.youtube.com/watch?v=lQkdMw4TVjY&feature=youtu.be]

An 85 kw Tesla Model S Performance Package takes on Mazda Miata with an Electric Motor Conversion in a 1/4 mile drag race. The Miata is powered by a 333-volt lithium-ion battery pack controllers that drive a pair forklift motors at the wheels. The Miata runs an incredible 9.27 @ 142 mph to the Tesla’s very respectable 12.72 @ 102 mph.

Tesla Motors’ next mission: become leading employer of America’s military veterans

Site default logo image

9to5-image 2014-07-06 at 9.49.57 PM

If Tesla didn’t seem like the most awesome company ever, they are now hoping to hire more and more military veterans:

“We want to be known throughout the veteran community as a great place to work,” Arnnon Geshuri, Tesla’s vice president of human resources, said in an interview. “Veterans are a great source of talent for Tesla, and we’re going after it.”

Tesla might have its first serious occupant injury as stolen Model S split in half after high speed pursuit in LA

Site default logo image

[youtube=https://www.youtube.com/watch?v=kE_u731EmYA]

KTLA reports that a Tesla got into a huge wreck last night in LA.

The incident began when police received a call from a Tesla dealership stating that an individual was “tampering or messing with” one of the vehicles, according to Sgt. Campbell with the Los Angeles Police Department’s Pacific Division.

Officers responded to the dealership and a pursuit began at about 12:45 a.m., Campbell said.

During the pursuit, the Tesla reached speeds of up to 100 mph, according to Campbell.

The pursuit ended on La Brea Avenue between Fountain and Lexington avenues a short time later when the driver of the Tesla hit two other cars and a lamp post, Campbell said.

A witness told KTLA that the Tesla hit the pole and split in half, and that part of the vehicle landed on top of a white car.

“There were fires after that that broke out,” he said. “I saw the firefighters — like 25 firefighters – standing around the white car with the Jaws of Life.”

At some point, he said, explosions could be heard.

It is nuts that the two drivers even have a chance to live after the car split in half at such high speeds.

[youtube=https://www.youtube.com/watch?v=Q4llKKe3c8E]

SolarCity’s plans with Silevo: Making solar cost less than fossil fuels

Site default logo image

[youtube https://www.youtube.com/watch?v=eqxtaVkhmUI&feature=youtu.be]

Good interview with SolarCity’s CEO on the big planned build out. The goal: Reducing solar to below the cost of fossil fuels.

June 17 (Bloomberg) — SolarCity CEO Lyndon Rive comments on the company’s acquisition of Silevo, a producer of photovoltaic panels, his relationship with billionaire Elon Musk, the company’s chairman and biggest shareholder, and the future of solar energy. He speaks with Pimm Fox on Bloomberg Television’s “Taking Stock.” (Source: Bloomberg)

Bloomberg Television offers extensive coverage and analysis of international business news and stories of global importance. It is available in more than 310 million households worldwide and reaches the most affluent and influential viewers in terms of household income, asset value and education levels. With production hubs in London, New York and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets.

Harley-Davidson is making an electric motorcycle, and it screams

Site default logo image

Update: New video below and Livewire Microsite is live:

[youtube=https://www.youtube.com/watch?v=yAOmiAyTokk]

[youtube=https://www.youtube.com/watch?v=H7u9DTfE14M] …or so the Youtube would lead us to believe. Obviously we’ll find out soon (6.19.14). Until then check out the spyshots from an upcoming Captain America movie in which a character rides a Harley without an exhaust pipe: HArley-davidson-electric

 

According to Motorcycle.com the engine is provided by/calledLivewire and there’s a shot of it below.

It’s unlikely Harley has produced its own battery and motor system and has likely instead chosen to source those bits to more established players in this field. ZeroBrammo, or Mission Motorsare the ones that come to mind. Judging by how substantial the battery is from these shots, we’re guessing its capacity to be anywhere from 9kWh to 15kWh. The guts of the Livewire are hidden in bodywork, so it’s difficult to determine which motor it is using, but we suspect it is liquid-cooled based on the pipe and fitting near the leading-edge of the bodywork.

061814-harley-davidson-livewire-electric-avengers-sipausa_13362382-f1

Proterra: The Tesla of Buses

Site default logo image

0618_proterra_970-630x420 From Businessweek:

At Tesla, Popple could rely on early adopters eager to pay a premium for an electric car. As the new chief executive officer of Proterra, which makes an $850,000 electric bus, he’s got a tougher audience: municipal governments that are used to paying as little as $300,000 for a diesel-guzzler. They’re reluctant to invest in the promise of energy savings down the line. Proterra argues that the wait isn’t long. “We’ve seen paybacks against diesel and hybrids in as little as two years and as long as six years,” says Popple. He’s persuaded some powerful backers. On June 18 he announced a $40 million round of investment led by Kleiner Perkins Caufield & Byers (where he remains a partner), GM Ventures, and the Pritzker family’s Tao Invest, bringing Greenville (S.C.)-based Proterra’s total outside funding to $100 million.

Solar City plans to build the world’s biggest solar panel factories in New York with purchase of Silevo

Site default logo image

Big news today on the Solar City Blog (presentation) The company that shares a few board members with Tesla announced it was acquiring a high tech solar panel manufacturer Silevo for $168 million in stock, $9 million in cash, and an assumption of $23 million in liabilities to help sew up its value chain and bring the best solar panel production in-house. Moreover, Solar City is in talks with New York to build one of the world’s largest solar panel production plants in the world with a 10GW/year production schedule and plans to build bigger subsequent plants a few years down the road.

The lofty and ambitious goal? Making unsubsidized solar competitive with Natural Gas and Coal.

Full post is below with additional tweets from Musk above. 
Expand
Expanding
Close

Tesla alerts Model X reservation holders that production vehicles will be ready in ‘early 2015’

Site default logo image

Model-X

English: Tesla Model S

English: Tesla Model S (Photo credit: Wikipedia)

 

From the Tesla forums:

Dear Model X reservation holders,

Falcon wing doors, all-wheel drive, and the most stylish way to combine an SUV’s utility with a sports car’s performance. Model X will be a production car that exceeds the promises made when we first showed the concept.
In the fall, we’ll start building Model X prototypes on a newly expanded and integrated production line at our factory in Fremont, CA. The first Model X cars for you, our reservation holders, will be produced starting in early 2015.

We’re pleased to confirm that the falcon wing doors will be a defining feature of this exceptional car. Not only do these doors look amazing, but they also make getting in and out of the Model X so much easier than would a conventional front-hinged door. You can even do it standing up.

We’ll also deliver a level of functionality and practicality that will exceed what you saw on the concept vehicle. We can confirm that all-wheel drive will come standard for Model X, and you’ll have the option to add a third row of seats to carry more passengers. You’ll also be able to fold down the second and third rows to create a flat platform for storage. When it comes to charging and long distance drives, Model X will be able to take full advantage of our rapidly growing Supercharger network.

These features combine to offer power, speed, and space – all packaged in an all-electric vehicle that looks and drives like it comes from the future.

We’ll have more to say about Model X in the coming months, so stay tuned for updates. Thank you for your confidence in Tesla.

If this is a form letter, sent to all reservation holders, it could be bad news because the latest previous Model X delay put deliveries at the end of this year, not some time in ‘early 2015’. Also one of the images of the Model X has rear view mirrors and the other has cameras. WTF

BMW and Nissan are in talks with Tesla on charging networks, but don’t get too excited

Site default logo image

Nissan and BMW, two of Tesla’s main competitors, are keen on talks with the US carmaker to co-operate on charging networks, sources at the three companies told the Financial Times.

Problem: As far as I can tell, not one Nissan or BMW can make it the 100 or so miles between Tesla superchargers so hold your nose cause here goes the cold water.

Agreeing on a DC quick-charging standard does, as Tesla CEO Elon Musk says, “lift all [electric] boats”

Tesla in talks with BMW to share Supercharger Network

Site default logo image

Screenshot 2014-06-13 08.21.47

During the Q&A on yesterday’s Patent sharing newsupdate CEO Elon Musk spoke briefly about speaking to BMW on patents.

For high-speed charging in particular, I think that’s a great area for commonality among manufacturers. In fact, the team from BMW was visiting Tesla last night. We talked about potential ways to collaborate, and one of them was on the Supercharging network. We’re more than happy to have other manufacturers use our Supercharging network and / or to build superchargers and install them, and then maybe have some sort of cross-use agreement.

BMW spokesman Kenn Sparks confirmed the meeting. “Both companies are strongly committed to the success of electro-mobility and discussed how to further strengthen the development of electro-mobility on an international level.”

Infrastructure is an area where, as Musk puts it, cooperation truly does “raise all boats”.  I particularly interested to see what Tesla does with CHAdeMO adapters and sharing that network.