Tesla is teasing a new product release on Friday, August 29th, coming to Europe and the Middle East. It’s likely going to be the Model Y Performance.
On X today, Tesla has teased an upcoming product release coming this friday.
The post is cryptic. It only mentions ‘spoiler alert’ and the date August 29 with what looks like a close up of a vehicle with what appears to be a spoil – hence the “spoiler alert” reference:
There are main suspect is the Model Y Performance due to the spoiler reference.
Since the Model Y refresh in January, Tesla stopped selling the Model Y Performance. It is due to launch the top performance version under the new design.
When Tesla released the Model 3 refresh in 2024, it took about 4 months for Tesla to launch the new performance version.
Electrek’s Take
The only thing that I find strange with this likely being the Model Y Performance is the fact that they tweeted this from the Europe and Middle East account.
Top comment by Jilles van Gurp
I think Fred might be wrong here and that Tesla might be announcing something else; if anything at all. I'm actually expecting announcements related to a cheaper more bare bones version of the model 3 and y. Because that's what they need now that the model 2 is no longer a thing, apparently.
Tesla's main issue is that the price point of competitors is lower than theirs and dropping fast. BYD is a problem for them. And so are some of the affordable EU brands. And companies like VW that are rolling out the ID.2 next year. Whatever they announce that is more expensive won't address that problem. And their issue in the Berlin factory specifically s a lot of unused factory capacity because demand has dropped massively for their products in the EU market
If Tesla is a no-show in the sub 30K market, there are plenty of other companies that are ready to compete there.
A Model y with a few extra seats won't matter.
It would be strange for the Model Y Performance to launch there first, but who knows. Maybe Tesla started production at Gigafactory Berlin first.
I don’t think this will have a major impact on Tesla’s business. The Model Y Performance is the least popular version of the best-selling Model Y.
We don’t have the full mix of sales, but I wouldn’t be suprised if it represents less than 10% of Tesla’s Model Y deliveries.
The Model 3 Performance is probably a more popular option within the Model 3 lineup as it is a lot more fun to drive.
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