A Tesla showroom in Parramatta, a suburb of Sydney, Australia, was set ablaze in an overnight attack that destroyed three vehicles and damaged the building. Jerrycan lids were found at the scene.
The fire is being investigated as a suspected arson — the latest in a global wave of attacks on Tesla facilities that has been going on for over a year now.
What happened
Emergency services were called to Tesla’s showroom at 45 Church Street in Parramatta at approximately 3:20 AM local time on Tuesday, March 31. Officers from Cumberland Police Area Command and Fire and Rescue NSW responded to the blaze.
The blaze destroyed three Tesla vehicles and caused structural damage to the showroom. No one was injured.
Tesla Australia confirmed the attack in a statement:
Tesla Australia has confirmed a Tesla Store has been the subject of a suspected arson attack overnight, the building has suffered fire damage with several vehicles being caught in the fire. Tesla has confirmed this is not a vehicle or battery-related fire.
The company was quick to clarify the fire did not involve a thermal runaway event from lithium-ion batteries — a distinction worth making given how often EV fires make headlines regardless of their cause.
Investigators found jerrycan lids near the showroom, and NSW Police are now reviewing CCTV footage from surrounding streets to identify those responsible. Notably, Parramatta’s Church Street is lined with dealerships for dozens of automotive brands — none of the others were touched.
A year-long pattern of attacks
The Parramatta fire is the latest in a sustained pattern of arson and vandalism targeting Tesla facilities around the world. The attacks escalated sharply in early 2025 following CEO Elon Musk’s controversial political activities, including his role in the Department of Government Efficiency (DOGE) and gestures at political events that drew widespread condemnation.
Just two days ago, the “Tesla Takedown” movement held demonstrations at Tesla locations across multiple countries, including Australia. Most of those protests were peaceful and legal. But a fringe element has carried out increasingly destructive attacks.
In the past year alone, Tesla’s Rome store was set on fire, destroying 17 vehicles. Seven Teslas were destroyed in an overnight fire at a dealership in Ottersberg, Germany. In the United States, the FBI issued a formal alert after arson, gunfire, and vandalism hit Tesla dealerships in at least nine states. A dozen vehicles burned at a Tesla location near Toulouse, France. Stores were shot at in Oregon, and dealerships were vandalized from Colorado to South Carolina.
Top comment by Iuvi
"...showrooms on fire is not hurting Elon Musk — Tesla will collect the insurance money and move on."
->
Seems like fred is assuming that insurance companies are dumb and will not increase the insurance premiums to account for the higher incident probability
Australia has not been immune. A Tesla dealership in Tasmania was vandalized with graffiti calling Musk a Nazi earlier in 2025. Individual Tesla owners across the country have reported increasing hostility, with some saying they no longer feel safe driving their vehicles.
Electrek’s Take
We’ve said this many times before and we’ll say it again: these arson attacks are counterproductive, dangerous, and stupid. Whoever is setting Tesla showrooms on fire is not hurting Elon Musk — Tesla will collect the insurance money and move on. The people hurt are local employees, service technicians, and owners waiting on vehicle deliveries.
There are legitimate and effective ways to protest Musk’s political activities. The Tesla Takedown movement has organized massive peaceful demonstrations at over 200 locations worldwide. Boycotts have contributed to real sales declines — Tesla’s Australian deliveries dropped 25% in 2025. Those actions actually apply economic pressure. Setting cars on fire in the middle of the night does nothing except give ammunition to those who want to dismiss all criticism of Tesla’s leadership as extremism.
NSW Police should be able to track down whoever did this — the area has extensive CCTV coverage, and leaving jerrycan lids at the scene is not exactly the mark of a criminal mastermind. We hope they do. These attacks need to stop.
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