Kia is cutting EV prices and rolling out new financing deals in response to similar moves from rivals, including Tesla.
Kia cuts EV prices in Korea to fend off the competition
With over 3.13 million vehicles sold globally in 2025, Kia is coming off its best sales year since it started selling cars over 80 years ago.
While many global OEMs recently scaled back on major electric vehicle plans, Kia is doubling down with a series of low-cost, mass-market EVs.
To stay competitive as new competitors emerge, Kia is cutting prices in nearly every market, offering generous financing rates, and running other promotions.
In its home market, Kia stepped up its offering on January 22, following Tesla’s price cuts right before the new year. Kia slashed prices on some of its most popular EV models by up to 3 million won ($2,000). The company also introduced an “ultra-low interest rate installment plan” with 0% interest and the option to defer up to 60% of the vehicle price.
Kia’s new mass-market models, the EV3 and EV4, are now available with 0.8% interest for 48 months and 1.1% for 60 months. That’s up to 3.3% less than its previous offer.
The EV6 received the biggest price cut with 3 million won ($2,000) off every trim. Kia also launched the lower-priced EV5 standard-range model on Thursday, with an expected purchase price of around 34 million won ($23,200).
Powered by a 60.3 kWh NCM battery, the new standard range model offers a driving range of up to 335 km (208 miles).
The EV5 Long range, offering a driving range of up to 460 km (285 miles), received a price reduction of 2.8 million won ($1,900). It now starts at 45.75 million won ($31,200).
Kia’s aggressive EV discounts come after Tesla cut Model Y prices by up to 9.4 million won ($6,400) in December. The cheapest Model Y now starts at 49.99 million won ($34,000) with a driving range of 400 km (248 miles). The Model Y Long Range is priced from 59.99 million won ($40,900) and offers 505 km (313 miles) of range.
While Kia is undercutting Tesla, it will face a new threat from BYD, which is launching its popular Dolphin electric hatch. According to KEDGlobal, the EV hatch is expected to start in the low 20 million won ($13,600) range.
Similar EV deals in the US, UK, and Europe
The new promotions in its home market of South Korea come after Kia introduced similar offerings on EV models in other global markets, including the US, Canada, the UK, and parts of Europe.
In the UK, Kia’s New Year’s offer includes finance deposit contributions (FDC) of up to £3,000 ($4,000) toward all EV3 models, as well as the EV4 GT-Line and GT-Line S trims.
A £1,500 ($2,000) FDC is available toward the EV4 Fastback (sedan), EV5, EV6, EV6 GT, EV9, and EV9 GT. Meanwhile, the EV4 Air grade is available with a £1,000 ($1,300) FDC. Kia is also offering a low 3.9% APR across its entire EV lineup, far lower than the 5.9% APR for the new Sportage and the 7.9% APR for the Picanto, K4, Niro PHEV, and Sorento.
In the US, Kia is offering a considerable $10,000 Customer Cash discount on all electric models, including the 2026 EV9, 2025 EV6, and 2025 Niro EV.
To sweeten the deal, it’s also offering 0% APR for up to 72 months in addition to a $3,500 APR Bonus Cash discount.
The 2026 EV9 won Kelley Blue Book’s “Best 3-Row EV,” delivering over 300 miles of driving range, modern tech, fast charging, and a surprisingly spacious interior. As KBB describes it, the EV9 is “a true family hauler that also happens to be fully electric.” It starts at just $54,900.
With the EV2 launching in Europe soon, Kia will add a new entry-level EV to its lineup. It’s expected to start at about €30,000 ($35,000), or slightly less than the EV3.
If you’re looking for deals on Kia’s electric vehicles in your area, you can use the links below to easily find local offers.
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