Tesla has been working on a business to business corporate fleet program since last year. Last August, the company hired Micheal Strafford, Audi’s former corporate sales manager, to lead the effort, but they created a new web page for the program and recently started sending out promotions about it to potential customers.
The company is presenting the Model S and X as “the perfect company cars”.
Through the new corporate fleet program, the company highlights all the advantages of its electric vehicles, which are virtually the same as the ones for any buyer except for the fact that Tesla is adding an incentive for corporate buyers: they removed the $2,500 deposit:
- Exemption from the $2,500 deposit when ordered through most Fleet
- Management Companies
- Qualifies for incentives
- Reduced company car taxation
- Lower cost of maintenance
- Lower fuel costs
- Vehicle Safety (NHTSA 5-Star Rating)
Of course, Tesla especially markets the vehicles for their gas saving advantages. They cite their “customer stories”:
“My monthly gasoline expense dropped by $150/month and my electric bill increased by $30/month, which means I saved about $1,500 this year.”
They are other potential advantages, like for examples, due to his weight and capacity, Tesla’s Model X became the first electric car eligible to the $25,000 ‘Hummer Tax Loophole’.
In the past, Tesla offered a service to send employees to offices to conduct test drives and talk about the vehicles and now they are doing it especially for the corporate fleet program.
On his Linkedin profile, Strafford says that Tesla will also be targeting the public sector:
“Responsible for establishing Tesla in the B2B market; developing strong relationships and partnerships with key stakeholders in the fleet management, rental, government/public sectors & corporate enterprises. Advising & educating all these constituents on the benefits of Tesla’s product and service value proposition for their industries.”
This new effort could help Tesla achieve its delivery goals of 47,000 to 50,000 Model S and Model X vehicles during the first half of the year ahead of the Model 3 launch, which could also prove to be a popular corporate fleet vehicle.