After entering the Interbrand’s Top 100 Most Valuable Global Brands list for the first time earlier this month with an estimated value of just over $4 billion, Tesla’s brand now receives another accolade – this time through a new study placing it number one in the auto industry for ‘consumer experience’.
The Group XP recently released its latest ‘Experience Index’ study (embedded bellow) in which the research firm looked at 43,000 brands evaluated across 46 markets in order to identify leaders based on the following main aspects for a good consumer experience:
- Impression: Stand for something unique
- Interaction: Deliver on your most important needs
- Responsiveness: Have better online services and engaging content
- Resilience: Strive to make people’s future lives better through higher brand purpose
Based on the criteria, Group XP came up with a score of 116.79 — besting all other automotive brands out there with the closest being BMW at 114.19. The score was also enough to rank Tesla 20th across all industries. The top brand this year was Pampers, followed closely by Disney and Paypal.
In the study, the group wrote about Tesla:
“Who else but Tesla could take on a heavily entrenched industry like automotive and turn it on its head? Having launched highly rated, luxury-valued electric cars, Tesla has gone on to inspire and expand a roadside recharging network and build the world’s biggest Giga battery factory while also advancing the concept of driverless autos from science fiction fantasy to widely anticipated reality.
The breathtaking completeness of Tesla’s vision and ability to execute matches other, more established breakthrough leaders like IKEA and Amazon.”
Tesla’s mission to accelerate the advent of electric transport and sustainable energy is really setting the company apart in the automotive industry. The study comes to the conclusion that Tesla’s brand delivers “innovative experiences that drive customer acquisition and loyalty.”
“They lead their category, have devoted fans and are extremely difficult to copy or compete against.”
You simply have to visit the Tesla forums, or even our comment section really, to know that it is true.
Here’s the Group XP’s ‘Experience Index’ study: