Electrek Partner Program – 2021 Digital Media Opportunities

Launched officially in 2019, the Electrek Partner Program works with select brands to plan and execute unique advertising campaigns that integrate with content on our sites, social, podcasts, and video channels, as well as across our broader network of tech and shopping sites that collectively reach 75-100M+ impressions monthly.

The Electrek Partner Program works with select brands to:

  • Create targeted native content campaigns including sponsored posts and videos hand-crafted by our content team.
  • Integrate natively into editorial content on our site, YouTube channels and Podcasts with a mix of native text, video, and link integrations presented by our regulars hosts, writers, and influencers.
  • Integrate into the Electrek Buyer’s Guide and Lease Guides, Black Friday, and Holiday season coverage.
  • Launch co-branded giveaways with email entry collection for future marketing.
  • Offer readers exclusive deals and promotions as part of pre-orders and crowdfunding campaigns.

ELECTREK AT A GLANCE

Electrek.co

Launched in 2015, Electrek is a news site tracking, analyzing, and breaking news on the transition from fossil- fuel to electric. With a focus on electric vehicles and renewable energy, Electrek also covers the wider transition into green energy, and the impact both green energy and fossil fuels have on the climate.

The Electrek Network also includes two podcasts: The Electrek Podcast, live streaming weekly on YouTube, and our daily Quick Charge recap show.

  • 25M+ Views Monthly
  • 9M+ Unique Users
  • 250K+ Social/Video Subs
  • 250,000+ Monthly Podcast streams/DLs

NATIVE CONTENT

In contrast to typical sponsored articles and videos, every Partner campaign is created by our team specifically for each brand, budget, and promo. This allows us to identify unique and highly targeted editorial integrations and sponsorship opportunities that provide value to readers while simultaneously building trust for your brand among our audience of dedicated EV and renewable energy enthusiasts.

Partner Posts on Electrek can include in-depth product review-style content, like when we went hands-on with Enel X’s latest Juicebox EV charger (pictured above). They can alternatively be used to amplify a news release, facilitate giveaway entries or sign-ups, or promote a discount or promotion with coverage across our network including on our 9to5Toys shopping site.

Available to select brands and products only, Partner Videos are full-length sponsored videos produced and presented by our video team. Partner Videos resemble editorial videos and present your brand and product in an in-depth, hands-on manner by our regular YouTube hosts. They can optionally be embedded in Partner Posts as an added visual.

In the examples above and below, we did exactly that with a hands-on, video walkthrough for the Enel X JuiceBox EV Charger (above), and for the Bluetti AC200 Portable Solar Power Station (below):

In addition to full-length dedicated Partner Videos, Partner Video Integrations were among our most successful campaigns in 2019, allowing brands to target related content and integrate natively into our most popular videos of the year. These integrations included 30 second+ intro, mid-roll, and outro spots presented by our YouTube host organically in the same style as the editorial video. Partner Videos appear on our YouTube channels and in accompanying content on our sites and social.

EDITORIAL INTEGRATIONS & BUYER’S GUIDES

For select brands, the Partner Program includes custom editorial integrations, allowing us to identify editorial opportunities to integrate your brand and promo on content with a highly targeted audience.

For Enel X, we integrated the company’s JuiceBox EV charger brand into our buyer’s and lease guides, positioning it front of an engaged and highly targeted audience of prospective electric vehicle buyers at exactly the right time.

Tutorial content, events and reviews, giveaways, and other special content from our editorial team offer many opportunities for editorial integrations across our coverage of electric vehicles, transportation, and renewable energy categories.

NATIVE BANNERS

Native Banners allow you to feature your brand and promo within our editorial content with a 750×150 native image embedded indefinitely into article bodies. Unlike traditional display ads, the native banner remains in the articles it’s placed where it can continue receiving traffic for weeks, months, and even years following the campaign. The Native Banner is also inserted in our email newsletter the day(s) it’s scheduled to run.

PODCASTS & EVENT SPONSORSHIPS

Throughout the year we took on sponsors for our coverage of the year’s biggest events and auto shows from Tesla and the broader EV market. That includes when we integrated Electrify America into our podcasts and live video streams across our daily and weekly audio and video content on The Electrek Podcast and Quick Charge.

OUR PARTNERS:

THE ELECTREK NETWORK

Electrek.co

Launched in 2015, Electrek is a news site tracking, analyzing, and breaking news on the transition from fossil- fuel to electric. With a focus on electric vehicles and renewable energy, Electrek also covers the wider transition into green energy, and the impact both green energy and fossil fuels have on the climate.

  • 25M+ Views Monthly
  • 9M+ Unique Users
  • 250K+ Social/Video Subs

The Electrek Podcast

The Electrek Podcast is Fred Lambert, editor-in-chief of Electrek, and Seth Weintraub, founder and publisher of Electrek and the rest of the 9to5 network, discussing our top stories of the week about EVs & green energy while taking questions from our readers and highlighting the most insightful comments on the site, including a live video broadcast on YouTube.

  • 550K+ Streams/DLs Monthly

Quick Charge Podcast

Quick Charge is our new daily podcast, hosted by Electrek’s Mikey G., recapping each day’s biggest stories. Covering t the latest in Tesla news and the top green energy stories every Monday through Friday.

  • 20K+ Streams/DLs Monthly

The 9to5 Network

9to5Mac.com

Launched in 2007, 9to5Mac has been a leading Apple news website for over a decade. 9to5Mac’s stories are frequently cited by publications like the NYTimes, the Washington Post, Wall Street Journal, Financial Times, Bloomberg and many others. Its reporters have won numerous awards and recognitions for their journalism.

  • 25M+ Views Monthly
  • 10M+ Unique Users
  • 1M+ Social/Video Subs

9to5Google.com

Launched in 2011, 9to5Google is a 9to5Mac sister site covering all things Google, Android & Alphabet. It has been a leader in breaking and covering news with stories frequently cited by traditional mainstream media and industry influencers. That includes exclusively breaking news of the Google Pixelbook, Pixel 4, Google Nest products, Google Glass, and much more coming out of the surrounding ecosystems.

  • 10M+ Views Monthly
  • 4.5M+ Unique Users
  • 180K+ Social/Video Subs

9to5Toys.com

Launched in 2011, 9to5Toys is our site for all things gadgets and deals where we aim to be first to post original news and notable price drops on the latest gadgets, toys, household and recreational gear, and interesting new products. The site acts as the 9to5 network’s shopping site where we run deal promotions for readers on 9to5Mac, 9to5Google, Electrek and DroneDJ. The editorial teams also curates deal and shopping-related content across our other sites.

  • 5M+ Views Monthly
  • 1.1M+ Unique Users
  • 100K+ Social/Video Subs

Electrek.co

Launched in 2015, Electrek is a news site tracking, analyzing, and breaking news on the transition from fossil- fuel to electric. With a focus on electric vehicles and renewable energy, Electrek also covers the wider transition into green energy, and the impact both green energy and fossil fuels have on the climate.

  • 25M+ Views Monthly
  • 9M+ Unique Users
  • 250K+ Social/Video Subs

DroneDJ.com

Launched in 2017, DroneDJ is a news and blog website that brings you our spin on all the latest developments, news, and reviews of the drone industry. It cover brands such as DJI, Yuneec, GoPro, Ryze, Parrot, Workhorse, Volcopter, and others in great detaiI. It broke the news on the DJI Mavic Air, the Zenmuse X7, and the OSMO Mobile 2. It also offers in-depth coverage from CES, IFA, and other media events.

  • 1M+ Views Monthly
  • 450K+ Unique Users
  • 22K+ Social/Video Subs

SpaceExplored.com

Officially “launched’ in 2020, Space Explored shares the excitement of spaceflight and exploration by making modern advances in science and discovery more inclusive and accessible. Space Explored is part of The 9to5 Network with Electrek and 9to5Mac.

  • 70K+ Views Monthly
  • 40K+ Unique Users
  • 15K+ Social/Video Subs

Contact Us

Contact the 9to5 Partners team at ads@9to5mac.com to inquire about a campaign.

FTC: We use income earning auto affiliate links. More.


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