Lotus thinks the future of the sports car is software
What makes a Lotus, a Lotus? Anyone familiar with automotive history would likely say it’s the coy “simplify, then add lightness” philosophy that defined Colin Chapman’s scrappy sports car manufacturer and UK Formula One legend. But last year, the company began shipping its all-new electric SUV, the Eletre. It weighs 2600 kilograms. It’s built in China. It has more settings than a high-end washing machine. It’s… an SUV. Absolutely nothing about this car says “Lotus” — aside from the many Lotus logos on it.
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