by Fred Lambert
September 16, 2021
Ford announced that it started pre-production of the F-150 Lightning as the race to bring electric pickup trucks to market heats up. There’s currently a race to bring electric pickup trucks to the US market, which will need them to accelerate EV adoption considering pickups are the most popular passenger vehicle in the market.
However, most would agree that it’s not the most important race. The most important race is to achieve the volume production of electric pickup trucks in the US.
Rivian still appears to be the leader on that front, but you can’t sleep on companies like Tesla and Ford, who already have experience with mass production — the former when it comes to electric vehicles and the latter of pickup trucks.
Today, Ford announced a first important step toward that with the start of pre-production at their Rouge Electric Vehicle factory in Dearborn, Michigan: “One year after Ford confirmed construction of the Rouge Electric Vehicle Center in Dearborn, Mich., the first Ford F-150 Lightning pre-production units begin leaving the factory; the all-electric F-150 Lightning goes on sale next spring.”
The automaker also announced that it’s increasing its investment in the plant by $250 million. It will increase the production capacity to 80,000 F-150 Lighting electric pickups per year:
“Ford is investing an additional $250 million and adding 450 more direct jobs across the Rouge Electric Vehicle Center, Van Dyke Electric Powertrain Center and Rawsonville Components Plant. The investment and added jobs will help increase production capacity to 80,000 trucks a year.”