Analyst: Ford likely to have more EV sales than ‘all in’ GM for 2021

Ford likely to have more EV sales than ‘all in’ GM for 2021, analyst concludes

Electrek.co by Scooter Doll

[{"selector":"#anim-0ab09c69-b34d-4ba4-8709-9aa0b2da3f7e","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] According to a recent research study by Morgan Stanley, Ford Motor Company is on pace to outsell General Motors (GM) in the EV market for 2021.

[{"selector":"#anim-9342ecb8-7e53-4125-88d3-05119f08e406","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The research compares Ford’s EV sales through the first 10 months of this year against GM’s, while noting the latter’s halt to Bolt production.

[{"selector":"#anim-405ca0fd-c931-4f5a-aa7c-2cfbb01543de","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Both Ford and GM have a longstanding history as household names in the global automotive industry.

[{"selector":"#anim-9e024cbb-7ff5-4988-ac7e-45f7adcbc156","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Especially on US soil where both automakers are headquartered. At one point, they were two of the top three automakers in the world by market share.

[{"selector":"#anim-5f4322d9-fb19-4629-a99c-4e04ebbde1e6","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] With a changing of the traditional ICE guard for zero emission EVs, legacy automakers like Ford and GM (some more reluctant than others) pivoted their manufacturing and sales, and vowing for an all-electric future.

[{"selector":"#anim-ab89ef3c-f82f-4fd3-b186-94f081faa2a3","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] For instance, both automakers along with Stellantis announced a joint goal of having 40-50% of all vehicles sales be electric by 2030.

[{"selector":"#anim-ef8bf5e0-7033-4795-933b-a07f0ea01cbd","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Ford really starting taking EV production seriously in 2018, when it announced 16 BEVs to come. The company gained a lot of street cred by electrifying the famed Mustang as the Mach-E , which has quickly become a hot seller around the globe.

[{"selector":"#anim-5ccd3094-07c9-4719-b4b4-5342b1ce4095","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] It will soon be joined by the highly anticipated Ford F-150 Lightning, which already has over 160,000 reservations and is sold out through at least 2023 by modest calculations.

[{"selector":"#anim-885f88ce-f2bb-46f1-9be6-b44486da0282","keyframes":{"opacity":[0,1]},"delay":500,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn more about Morgan Stanley's research study and read Electrek's take on the analysis at Electrek.co.