Electrek.co
by Scooter Doll
This week, we got a special invitation to Carlsbad, California, to peek behind the curtain of Mercedes-Benz’s International Design Center (IDC).
It was here that the automaker’s creative team shared details of its fifth design strategy, which includes NFTs, augmented reality, and some exciting new motor technology.
The true star of the show, however, was the debut of Mercedes’s latest all-electric concept, the Vision One Eleven – a hyper-futuristic nod to an experimental legend that debuted over 50 years ago.
While we can’t talk about the main reason for our trip to California just yet, Mercedes-Benz and its design team had a jam-packed schedule for us leading up to an exciting world premiere of a new Vision concept that features several innovations we could eventually see in production EVs.
This is a similar design approach to last year’s debut of the Vision EQXX EV, of which several new technologies have since been integrated into EV designs donning the star badge, including the automaker’s upcoming MMA platform.
Before the official debut of the new Vision One Eleven, we were swiftly but politely herded like cattle through the sectioned-off IDC, station to station, where we learned about many of the exciting designs the automaker has going on.
Admittedly, some of these stations involved combustion vehicles – or, at the very least, hybrids – so we’re going to skip that recap. I do however want to point out two very interesting technologies that I got to learn about firsthand – both of which relate to the Vision One Eleven concept
One of the stations we were shuffled into at the Mercedes-Benz IDC was an augmented reality experience built around a cockpit that simulates that of the Vision One Eleven concept.