Mazda restarts MX-30 100-mile EV program with no rationale to buy it

by Scooter Doll

Mazda fans rejoice! After a brief hiatus, the Japanese automaker has brought its 100-mile range EV back to the masses… …of California.

Mazda shared updated pricing and available packages of the 2023 MX-30 today, but to our (somewhat reserved) surprise, without the small rotary range engine previously promised – all for an MSRP higher than its previous model.

Don’t get us wrong, we’re always excited to see fresh EV models announced, but the question that continually surfaces when discussing the Mazda MX-30 is why?

Or, at the very least, why now?

The Japanese automaker kicked off its entry into BEVs with this five passenger crossover in the summer of 2021, and while it was exciting to see Mazda deliver an actual electric vehicle to the United States, its specs left quite a bit to be desired.

At a lean 100-mile range, the Mazda MX-30 looked to fill a segment of low range commuter EVs that will one day be more popular (probably).

But right now we’re still in a relatively young period of EV adoption when the common consumer is not properly educated on how much actual range they need, a time when range anxiety and high prices remain a major hurdle in getting combustion drivers to make the switch.

The market shared a similar sentiment, as sales of the crossover started slow and dwindled down to single monthly digits a year after launching.