by Jameson Dow
November 18, 2021
In October 2017, GM announced that it would release 20 new EVs by 2023 – just over five years from then, and just over one year from now. How’s that going?
If GM’s booth at the LA Auto Show is any indication (and it is): Not very well.
The LA Auto Show is a bit muted this year, as the COVID-19 pandemic is still happening t (and Los Angeles has strict mask and vaccine/test guidelines for entry), so a lot of automakers who would normally be here are absent.
No BMW, Audi, Mercedes, Honda (except at a dealer booth in the back corner) – and notably, no GMC or Cadillac.
The remaining booths are larger and more spread out. There’s your standard slate of anonymous gas cars, but most automakers had the good sense to put their electric cars front and center, or otherwise bring attention to them – even if they’re relatively weak showings, like the Stellantis booth with large “e” signing above three overpriced, tiny-range plug-in hybrids.
After all, this is California, one of the biggest EV markets in the world, where half of the US’s EVs are sold, where the electric revolution began.
Californians want anything new and revolutionary, and we want it first. On the freeways in LA, you can’t go more than 30 seconds before seeing an electric car on the road.
If you’re going to bring your EVs anywhere, this is the place to bring them.