Electrek.co
by Peter Johnson
Ford is re-opening orders for existing reservation holders on its wildly popular F-150 Lightning EV truck – the new models will feature an upgraded range, new colors, and more. There are also some expected significant price increases.
Starting Thursday, consumers that convert an order for the new Ford F-150 Lightning will get a host of new features. Ford’s prices are also going up from $6000 – $8500 depending on the trim.
New prices are as follows: F-150 Lightning: new MSRP Pro: $46,974 XLT: $59,474 XLT High: $68,474 XLT High / Extended Range: $80,974 Lariat: $74,474 Lariat Extended Range: $85,974 Platinum Extended Range: $96,874
So far, Ford is seeing incredibly strong demand for its EV models. In fact, sales of the popular Ford F-150 Lightning are surging; Ford has sold over 4,400 year to date.
Furthermore, the legacy automaker has secured 70% of the battery capacity needed to reach its 2 million units by 2026. First, Ford looks to hit a run rate capacity of 600,000 units next year.
Ford has ambitious goals for the EV market, and so far, it’s been paying off. The legacy automaker is now second in EV sales in America, only behind EV leader Tesla.
With this in mind, Ford hit 10.9% market share in July – its highest percentage yet. That’s with massive constraints on its three EVs, The Mustang Mach-e, E-Transit and F-150 Lightning.