by Fred Lambert
Tesla CEO Elon Musk says he is working on releasing the third part to Tesla’s “Master Plan.”
Part One and Two have been important pieces of literature at Tesla that, in many ways, laid the path to the company’s success.
The post is worth a read, but it ends in a summary with the core principle being laid out in four steps:
1. Build sports car. 2. Use that money to build an affordable car. 3. Use that money to build an even more affordable car. 4. While doing above, also provide zero emission electric power generation options.
It didn’t happen smoothly, but Tesla managed that for the most part with the Roadster, Model S, and then Model 3.
Part 2 came as Tesla was delivering the Model 3 and acquiring Solar City, which are basically the last two steps of the original plans.