Toyota announces major expansion of its electric car plans: 10 new BEVs, all models to have electric motors

After lagging behind the rest of the industry when it comes to electrification due to being entrenched in fuel cell hydrogen, Toyota is now announcing today a major expansion of its electric vehicle plans.

The Japanese automaker is aiming to launch 10 new BEVs worldwide by “the early 2020s” and it wants to have electric options throughout its entire lineup of cars by 2025.

The new plan is being announced today in Tokyo.

Here are the bulletpoints:

Electrification across the entire Toyota and Lexus line-up
Zero-emission Vehicles
Hybrid Electric and Plug-in Hybrid Electric Vehicles

Electrek’s Take

I don’t want to be too critical because this is a major step in the right direction for Toyota.

For too long, Its zero-emission strategy has been too heavily invested in fuel cell hydrogen, which has proved to be inefficient for passenger vehicles compared to batteries.

This marks an important change from that strategy.

But now I am seeing another needed adjustment to their strategy: they are planning for all-electric vehicles to represent only one-fifth of their electric vehicle sales by 2030 with HEVs and PHEVs accounting for the rest.

I think that will prove to be a(nother) bad call.

Everything points to the industry going all-electric and hybrid powertrains are starting to look like bad compromises. Take Chevy’s declining Volt sales in the wake of its Bolt increases as a canary in the coal mine.

Toyota is biased toward hybrids due to its early success with the Prius, but those days are over. Automakers need to commit to fully-electric vehicles. Our review of the Prius Prime is a *prime* example of Hybrid thinking messing up BEV technology.

The transition is resulting in rapid improvements in battery technology, which is only going to increase the advantages of the batteries as the only energy storage system in cars. I mean even Toyota says that their strategy is based on launching solid-state batteries in 2020.

If they are truly able to commercialize solid-state batteries with better economics than current li-ion cells, then there’s no reason for them not to see that BEVs will represent a much better offer to consumers than hybrids.

There’s no doubt that this change from Toyota is driven by changes in regulations. It’s why their BEVs are being launched in China first where the zero-emission mandate is the strongest.

I think they need to embrace those changes instead of fighting them and change the mix of BEVs, HEVs, and PHEVs, in favor of BEVs.

With this said, again, this is a major step in the right direction for Toyota when it comes to their zero-emission strategy.

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