Faraday Future hires a bunch of executives from legacy luxury automakers to lead marketing
Electric vehicle startup Faraday Future (FF) announced today the hiring of Marco Mattiacci, former President & CEO of Ferrari North America (2010 to 2014), as Global Chief Brand & Commercial Officer. Mattiacci is only the latest in a series of hires from legacy luxury automakers to lead Faraday’s marketing department.
The strategy gives a glimpse at the image the company, which as yet to present a vehicle aimed for production, will likely try to project in the EV market.
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