Ferrari

Aiming to be the “Italian redefinition of electric mobility,” AEHRA is a new global ultra-premium EV mobility brand. After recruiting talent from Lamborghini and Ferrari, AEHRA looks to disrupt the auto industry with Italian design and world-class engineering. AEHRA is launching two new EVs, including an electric “supercar sedan” and an SUV.

Ferrari (RACE) will continue to develop and build internal combustion engines (ICE) well into the late 2030s despite calls from several of its key markets to adopt EVs. According to Ferrari’s CEO, the automaker will continue to build ICE vehicles as “an essential part of the company’s heritage.”

According to a recent patent filing, supercar specialist Ferrari intends to implement unique engine noises in its upcoming EVs. It just needs to build them first. The patent includes a system that reproduces combustion engine noises that can be synced with the increased acceleration of the vehicle’s electric motor(s). While this may simply sound like another automaker trying to deliver nostalgia to Ferrari fans accustomed to the roar of combustion, there is an element of safety as well.

In the wake of a new era for the Korean automaker, Kia is releasing its fastest production vehicle yet: the 576 HP EV6 GT. The new GT EV6 will be available in showrooms starting at the end of this year.

Past will meet future at Bonhams’ “Quail Auction” later this month, as an all-electric one-of-one Ferrari Testa Rosa J will be auctioned off with proceeds to support local youth in California. This 2022 EV is a scaled reproduction built and donated by The Little Car Company as a nod to one of the most iconic cars in Ferrari history. Check it out.

Yesterday we got another glimpse into Ferrari’s future clean energy plans with its second-quarter earnings release. Although anticipation is building for Ferrari’s EV rollout, the company is keeping the details under wraps.

From time to time, Fully Charged receives an offer that is too good to refuse, and when a long-term friend of the show offered us his electrified Ferrari 308, we didn’t hesitate.

Ferrari is one of the most recognized car brands in the world and it’s time for it to go all-electric.

An analyst makes the case for it.

Take note of Phil Popham’s words. The CEO of Lotus made it crystal clear this week that he believes that electric motors and batteries are the right technology for sports cars. Popham’s stance couldn’t be more different than what Ferrari executives believe: that EV technology is “not developed” enough for sports cars, much less a supercar.

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Enrico Galliera, Ferrari’s chief commercial officer, this week said that EV battery technology is “not developed enough” for a supercar. He said it will take at least until 2025 before Ferrari could produce an EV worthy of its brand. Mi scusi, Signore Galliera. Have you not seen these 10 EVs that, today and right now, put Ferrari’s internal combustion cars to shame?

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Enrico Galliera, Ferrari’s chief commercial officer, repeated the Italian automaker’s stance that it won’t make an EV until after 2025. He believes battery technology needs at least a few years to improve before it can deliver on Ferrari’s “brand heritage.”

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Ferrari has been reticent about going all-electric, but the brand’s CEO now says that they will eventually do it after 2025 – if they are still around…
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Ferrari has unveiled its first production car with a plug, the Ferrari SF90 Stradale PHEV. Albeit not all-electric, it’s Ferrari’ most electric car to date and the company still has ambitions to go all-electric.
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Tesla has turned the world of supercars on its head when it unveiled a prototype of its next-generation Roadster with record-breaking specs last year.

It created a benchmark for future supercars, especially electric ones, and now Ferrari wants to try to beat Tesla at its own game.
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Atieva, a well-funded electric car startup led on the engineering side by Peter Rawlinson, former Tesla VP and Model S Chief Engineer, introduced today its first prototype, Edna, an all-electric van with supercar-like performance.

The vehicle is used to showcase the company’s all-electric platform, which will be first commercialized in a luxury sedan and not a van, but in the meantime, Atieva benchmarked the van against a Ferrari and a Tesla Model S.
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Electric vehicle startup Faraday Future (FF) announced today the hiring of Marco Mattiacci, former President & CEO of Ferrari North America (2010 to 2014), as Global Chief Brand & Commercial Officer. Mattiacci is only the latest in a series of hires from legacy luxury automakers to lead Faraday’s marketing department.

The strategy gives a glimpse at the image the company, which as yet to present a vehicle aimed for production, will likely try to project in the EV market.
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Speaking today on CNBC, Ferrari chairman and Fiat Chrysler CEO Sergio Marchionne spoke affirmatively when asked if he believes Apple will make a car. The Ferrari boss explained that he believes the automobile space is one in which Apple can exhibit its skills, clarifying that he believes Apple will have a car assembled rather than building it on their own. Marchionne added that Apple has not approached Fiat for being its partner for assembling a car.
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