Sure he’s with Via now that is doing that exact thing – electrifying huge 11mpg trucks. But it does make a lot of sense from an environmental impact point of view. If you are going to take X number of gas cars off the road, it is a lot better to take 11mpg pickup trucks than 50mpg Priuses.
http://www.youtube.com/watch?v=Kq3Af_My3ZM
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